Take stock
Weeks 1 to 3
Your skills, your values and your money, written down. You leave week three with a runway number and three target roles.
Twelve weeks, four parts
You keep your current job. The program runs on one 1:1 call and one cohort call a week, about five hours in total, from January 12 to April 6, 2027.
- Take stockWeeks 1 to 3
- Write the planWeeks 4 to 6
- Build the storyWeeks 7 to 9
- Go to marketWeeks 10 to 12
- Week 3Runway number
- Week 4Written plan
- Week 6Six conversations
- Week 9Mock interview one
- Week 11Mock interview two
- Week 12Applications out
Write the plan
Weeks 4 to 6
The one-page transition plan, then six conversations with people already doing the work, so the plan is tested before you spend a dollar on it.
Build the story
Weeks 7 to 9
A résumé and LinkedIn that read as the new field, one small project that proves it, and the first mock interview.
Go to market
Weeks 10 to 12
Applications through referrals first, the second mock interview, and the numbers you need to negotiate an offer.
Week by week
The same itinerary every client gets on day one, with the hours each part takes.
Weeks 1 to 3: Take stock
Your skills, your values and your money, written down. You leave week three with a runway number and three target roles.
- Skills and values inventory1:1, 50 min
- Runway worksheet: months you can coverHomework, 1 hr
- Three target roles, namedWeek 3
Weeks 4 to 6: Write the plan
The one-page transition plan, then six conversations with people already doing the work, so the plan is tested before you spend a dollar on it.
- Your written transition planWeek 4
- Six field conversations, scripts includedWeeks 5 to 6
- Plan revised from what you heard1:1, 50 min
Weeks 7 to 9: Build the story
A résumé and LinkedIn that read as the new field, one small project that proves it, and the first mock interview.
- Résumé and LinkedIn rewriteWeeks 7 to 8
- One proof project, scoped small4 to 6 hrs
- Mock interview one, recordedWeek 9
Weeks 10 to 12: Go to market
Applications through referrals first, the second mock interview, and the numbers you need to negotiate an offer.
- Ten applications, five by referralWeeks 10 to 12
- Mock interview two, with a hiring managerWeek 11
- Offer and pay negotiation prep1:1, 50 min
You leave with a written plan, two mock interviews and ten applications out12 weeks
Who you work with
Dana Whitfield
Founder and lead coach
ICF Professional Certified Coach (PCC). Eleven years as an in-house recruiter for an Austin hospital network and two software companies. Has read roughly 30,000 résumés.
Theo Brandt
Interview coach
ICF Associate Certified Coach (ACC). Nine years hiring for clinical and product teams. Runs both mock interviews in the program.
Before you apply
How much time does it take? Plan for five hours a week: one 50-minute call, one cohort call and the work between them. Fewer than three hours a week and the plan stalls.
Can I pay over time? Yes. The 12-week program is $2,400, or 3 payments of $850. There are no subscriptions and nothing renews.
What if it isn't working? Leave in the first two weeks and we refund everything except one clarity session ($350). After that, you can pause once and rejoin the next cohort.
Is it online or in Austin? Calls are on Zoom. Austin clients can meet Dana in person at the Barton Springs Road studio for the plan session in week four.
Is this therapy? No. Coaching is planning and practice for a work decision. We don't diagnose or treat anything. If you're struggling with your mental health, we'll pause and point you to a licensed counsellor.
Do you guarantee a new job? No, and be wary of anyone who does. The results ledger shows what happened to everyone in our sample cohorts, including the people who didn't change fields.
Not sure yet? The assessment takes three minutes and tells you honestly whether to apply or start with the free workshop. Take the assessment
Apply for January
Eight seats. The cohort starts Tuesday, January 12, 2027. Applications close December 18.
Start the application