Work · Coaching · Concept build for a fictional brand. Names, prices and numbers are illustrations.
Second Act Studio
A career-change coaching site for a small Austin practice, where a scored readiness assessment sends ready buyers to an application with two real call times and everyone else to a free workshop.
What career coaches tell us
“My calendar is full of calls with people who can't afford me.”
What this build moves: share of discovery calls that are qualified, and close rate
“I get followers, not clients.”
What this build moves: lead-to-booked-call rate
“People book and ghost.”
What this build moves: call show rate
What this build has that a typical coaching site doesn't
- A scored readiness assessment that asks about budget before a call is offered
- Two real call times shown on the result, held for 30 minutes on the application
- A free workshop with its own date picker for everyone not ready yet
- A cost-of-staying calculator built from the visitor's own pay gap and years
- A results ledger that counts every person, including those who didn't change fields
- A typical-results statement next to every outcome number
- Every price on the page, a payment plan that ends, and a two-week refund rule
- Six follow-up messages after an application, including a rebook text within 15 minutes of a missed call
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The readiness assessment
Eight questions on clarity, runway, time and budget give a score out of 100 and a written read-out. Scores of 70 and up see two real call times; everyone else gets a workshop seat, so the calendar fills with people who can say yes.
Career-change readiness
- Questions
- 8, about 3 minutes
- Scores
- ClarityRunwayTimeBudget
- You get
- A score out of 100 and a written read-out
How clear is the field you want to move into?
I can name the role and three employers · I have two or three directions · I know what I want to leave, not where to go · I'm not sure I want to leave yet
Have you talked to anyone doing that work?
Three or more real conversations · One or two · Not yet, but I know who to ask · No one so far
If your pay dipped for a year, how many months of bills could you cover?
Twelve months or more · Six to eleven months · Three to five months · Under three months
What first-year pay change could you accept for the right role?
A cut of 15% or more · A cut of up to 15% · Only a small dip · No dip at all
How many hours a week can you protect for the next 12 weeks?
Five or more · Three to four · One to two · Under an hour
When do you want to be working in the new field?
Within six months · Six to twelve months · Sometime in the next two years · No date yet
The 12-week program is $2,400, or 3 payments of $850. Where are you with that?
It's set aside · I'd use the payment plan · I'd need a few months to save · It isn't possible right now
If the right role came up eight weeks from now, would you take it?
Yes, I'd move · Probably, if the pay worked · I'd want more time · No
This assessment needs JavaScript. You can also apply directly or join the free workshop.
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The website
6 pages built around how people choose a coaching. Every page leads to one next step.
Second Act StudioLeave the job you outgrew, with a plan.- HomeThe promise, the 12-week itinerary, the assessment, the cost of staying, a ledger extract and every price.
- The programThe method diagram across 12 weeks, the week-by-week itinerary, the coaches and their credentials.
- AssessmentThe readiness assessment, with the scoring rules written out in full.
- Free workshopRegistration with a date picker, the hour's agenda and SMS consent.
- Results ledgerSample cohort outcomes as charts and a filterable table, with the typical result stated.
- ApplyThe application with budget routing, two call times and the follow-up that runs after it.
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The email and SMS flow
What every lead receives, in order. Tap a message to read it, or send one to yourself.
You'll get this email, then two short notes from Jerome. Unsubscribe in one click.
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The CRM pipeline
Every lead has a stage, an owner and a next step, so nobody sits forgotten.
Tap a card to move it to the next stage, the way the automation does.
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The calculator
Put in your own numbers. Change any assumption.
What fewer unqualified calls are worth
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The receptionist chat
Answers the questions people ask most, at any hour, and offers real times to book.
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The monthly report
One page, once a month: what moved and what's next.
Second Act Studio · Monthly report · Sample, month 6
Qualified calls booked per week
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The teardown
What a typical site in this industry looks like, and what we'd change first.
Welcome to my coaching practice
Helping you live your best life.
Click hereLeave the job you outgrew, with a plan.
Take the assessment- A 'book a free call' button for everyone became a scored assessment that routes by readiness and budget.
- Low scorers get the free workshop and a plan template, so the calendar holds people who can say yes.
- Applications book one of two real times, then get a prep video, three reminders and a rebook text if they miss it.
Built to respect
FTC earnings-claim rules: no income or job promises, a typical-results statement beside every outcome, and the ledger labelled as sample data. No therapy or mental-health claims. No auto-renewing memberships. SMS only with separate opt-in and STOP. Coach credentials stated by ICF level.
Get this built for you.
Quiz funnel $3,500 · Full suite $9,500. Half of any build fee is credited to your first month if you continue on a Marketing Ops Lead plan within 30 days.
Built on real work
25,000+ subscribers sorted by a quiz funnel, 30%+ opens and 7% conversion. Coaching.
See the results