Questions owners ask us.
Every answer from across the site, in one place. Start typing and the matching answers open.
Working with us
What does a marketing ops lead actually do?
We own the systems behind your marketing: the CRM, email and SMS flows, funnels, launches and tracking, plus the freelancers who touch them. You get a set call rhythm, a short note when things ship, and one monthly report in plain numbers.
How is this different from an agency?
Agencies sell campaigns and ads. We run the machinery that turns the attention you already have into sales: follow-up, launches, the CRM and reporting. We don't run paid ads.
Why do you price by plan and not by the hour?
Because you're buying what gets owned and shipped, not our time. Each plan has set turnaround times and a call rhythm, and the monthly report shows everything that shipped.
Where are you based?
We're based in the Philippines and work US hours: live 9 AM to 6 PM Eastern, Monday to Friday. Every change comes with a recorded walkthrough, so nothing waits on a meeting.
Can we start smaller?
Yes. The $1,500 audit maps your CRM, flows and funnels, fixes one leak on the spot and hands you a ranked plan. It's credited to your first month if you start within 14 days, and refunded if we can't find 3 fixable leaks.
Do we have to switch software?
No. We work in what you already use: HubSpot, GoHighLevel, Klaviyo, Shopify, Kajabi, Beehiiv and the rest. Everything we build stays in your accounts.
How long do we sign up for?
Month to month with 30 days' notice. No long-term contract.
How does working together go day to day?
We're live 9 AM to 6 PM Eastern, Monday to Friday, and we reply within minutes in those hours. Every change comes with a short recorded walkthrough, so nothing waits on a meeting.
Who will we work with?
Jerome and Effie, the two founders. No account managers and no handoffs.
What's in the free teardown?
A 5-minute screen recording of your website by Jerome or Effie. We show the three places leads slip away and what we'd fix first. It arrives within two business days.
Do you run paid ads?
No. We make the leads you already get count: faster replies, follow-up and win-back.
Pricing
Why show prices at all?
Because you should know before you talk to anyone. 81% of B2B buyers want to find pricing on their own, and 71% say visible pricing makes them more likely to buy.
What does the audit guarantee cover?
If the Pipeline Audit doesn't find at least three fixable leaks, each with a dollar estimate, we refund the full $1,500.
Are software costs included?
No. You keep paying for your own tools, so you own everything we build. We often find tools you can cancel.
Can we pause or stop?
Yes, anytime after setup. Give us 30 days' notice. There's no long-term contract.
What is the speed guarantee for med spas?
By day 14, at least 95% of new inquiries from your web forms, missed calls and Instagram or Facebook DMs get a real reply in under 5 minutes, day or night, measured by the timestamps in your own system. If we miss that in any month, the next month is free. We guarantee the reply time because it's the part we control; bookings depend on your offer and your team too.
Why does the Patient Recovery System have a setup fee?
The first two weeks are the build: connecting your booking system, writing and testing every message with you, and working your old leads. The $997 setup pays for that once, so the monthly fee stays low. Our two pilot practices get it free in exchange for a published case study.
What is the 3x promise?
By day 90, the bookings we recover are worth at least 3 times your monthly fee, or month four is free. We count bookings from lapsed patients and inquiries we brought back, using your booking system's records.
What's the difference between Foundations, Growth and Ops Lead?
Scope and speed. Foundations owns one system, like your CRM or your email flows, with a 3-business-day turnaround and a monthly call. Growth runs your whole stack with a weekly call and 48-hour turnaround. Ops Lead owns all of marketing operations, people and tools included, with same-day triage. You can move between them month to month.
How do we pay?
Monthly in advance, in USD, by Stripe card payment or Wise bank transfer.
Patient Recovery System (med spas)
We already use Zenoti's or Boulevard's AI tools. Do we still need you?
Maybe not, and we'll tell you on the call. Most practices we look at have the tools switched on but untuned: replies that don't offer times, DMs nobody watches, no rebooking step and no one checking the numbers. That's the gap we fill.
The free teardown
Is it really free?
Yes. It's how most of our clients find us. If we can't help you, we'll say so in the video.
Who records it?
Jerome or Effie, the two founders. You'll hear a real voice walking through your real site.
What do you look at?
How a new customer reaches you today: your homepage, contact form, booking page and what happens after they hit send.
Will you spam me after?
No. You get the video and one follow-up email. Reply if you want the full plan.
Can you do mine on a public post?
Only if you say yes. Comment TEARDOWN on any of our posts and tell us if we can share it.
Fractional Marketing Ops Lead
How many hours is this?
We price by what we own, not by the hour. Each plan has set turnaround times and a call rhythm, and the monthly report shows everything that shipped. If the work outgrows a plan, we tell you before anything changes.
Do you replace our agency?
Usually we manage it. If an agency isn't earning its fee, we'll show you the numbers and you decide.
Email and newsletters
Which platforms?
Klaviyo, Mailchimp, ActiveCampaign, ConvertKit, HubSpot, GoHighLevel and Beehiiv. We work in yours.
Who writes it?
We do, from a short voice guide we build with you in week one. You approve every send until you'd rather not.
How soon do we see results?
Flows start earning in the first month. Campaigns usually settle into a steady rhythm by month two.
Newsletter growth (Beehiiv)
Why Beehiiv?
It has referral programs, recommendations, a sponsor network and clean analytics built in. If you're on another tool, we'll tell you honestly whether a move is worth it.
Do you buy subscribers?
No. Bought lists hurt deliverability. We grow with lead magnets, referrals and partners.
Can you write in my voice?
Yes. We start from your past posts, talks or videos and you approve each issue.
Funnels and pages
Which builders?
GoHighLevel, ClickFunnels, Kajabi, Kartra, Systeme.io, Webflow, WordPress and Shopify.
Do you run the ads?
No. We build the pages and the follow-up. Your ad buyer gets cleaner data to work with.
How long does it take?
A single page is about two weeks. A full funnel is four to six weeks.
Launch management
What did a past launch look like?
Two webinar launches Jerome ran averaged $14,000 each, with 251 sign-ups and 29% showing up live.
How far ahead should we book?
Six weeks before the event is comfortable. Four weeks is the minimum.
Sponsorship outreach
Do you take a commission?
No. A flat monthly fee, so we're never pushing a deal that doesn't fit your audience.
What results have you had?
For one podcast we booked about 20 sponsorship calls a month.
Do you close the deals?
You take the calls. On Partnerships we handle contracts and invoicing after you say yes.
Reviews and reputation
Do you write fake reviews?
Never. We ask real customers and reply to what they wrote. Fake reviews break platform rules and FTC rules.
Is review gating allowed?
We ask everyone. Unhappy customers also get a private line to you, which platforms allow.
Community programs
Will you post as me?
We post as your team. Anything in your name gets your approval first.
What should we measure?
Weekly active members and how many renew. We report both every month.
SEO audit
What did a past cleanup do?
One technical cleanup Jerome led lifted search rankings by about 80%.
Do you need site access?
Read access for the audit. Edit access only if we're doing the fixes.
Podcast management
What have you done with podcasts before?
Grew downloads 20% in three months for one show, with guests booked five months ahead, and booked about 20 sponsor calls a month for another.
Video or audio only?
Both. We can edit full video episodes for YouTube and audio for every other app.
Which tools?
Riverside, Descript, Adobe Audition, Buzzsprout, Spotify for Creators and Captivate.
Social content and short video
Do I have to be on camera?
It works best if you are, even on a phone. We'll send a simple shot list each month.
YouTube channel management
Do you film?
No. You film at home or in your office and upload raw files. We send a simple setup guide.
How fast do channels grow?
Slowly at first. Most owners see steady search traffic after three to six months of weekly uploads.
Can you start from old videos?
Yes. We often begin by re-editing your best past talks and webinars.
Content repurposing engine
Is this AI writing everything?
AI drafts, people edit. The prompts are built from your own words so drafts start close to your voice.
Who runs it after?
Your team, with the SOP we write. Or we run it for you on a social or email retainer.
What do you need from us?
Access to your recordings and one hour a week in the first month.
Brand strategy and guidelines
Do you design logos?
We refresh and set rules for existing logos. For a new logo we bring in a designer we trust and manage it.
What do we get at the end?
A live brand guide page like ours at /brand/, plus files for your team.
CRM setup and cleanup
Which CRMs?
GoHighLevel, HubSpot, Pipedrive, Keap, ActiveCampaign, Zoho and Salesforce for small teams.
Will we lose data in a migration?
No. We export everything first, map every field and check counts before anything is switched off.
Is it HIPAA-safe for clinics?
We set up your clinic's own HIPAA-eligible tools under your accounts and BAAs. See our security page.
Automation and AI workflows
What happens when something breaks?
Every workflow sends an alert on failure. On the plus tiers we fix breaks for 30 days.
Is our data safe?
Workflows run in your accounts. We use the least access each step needs.
AI chat assistant
Will it make things up?
It answers only from the knowledge base we write together, and hands off when it isn't sure.
Is it allowed for clinics?
It handles booking and general questions only. Anything medical goes to your licensed team.
Analytics and attribution
Is it privacy compliant?
We set up consent where needed and avoid sending personal data to analytics tools.
Will we need to change our site?
Small changes, usually a tag manager and form fields. We handle them.
Website builds and fixes
Can we see an example?
This site. We also send a free teardown of yours first.
How long does a rebuild take?
Four to six weeks for most small business sites.
SOPs and ops systems
Do we need to be on calls a lot?
About three hours of interviews in total. We do the writing.
Can new hires use it?
Yes. That's the point. Each SOP is written so a new person can follow it on day one.
Client onboarding automation
Can it handle different packages?
Yes. Each package can trigger its own forms and tasks.
How long is setup?
Two to four weeks.
Pipeline Audit
Is it really credited?
Yes. The full $1,500 comes off month one of any monthly retainer you start within 14 days of the walkthrough.
What if you find nothing?
If the audit doesn't find at least three fixable leaks, each with a dollar estimate, we refund the full $1,500.
No answer matches that yet. Ask us directly and we'll reply within 4 business hours.
Didn't find it?
Ask on a 20-minute call. We'll answer honestly, including when we're not the right fit.