Email flows worth 12% of revenue.
A supplement brand selling on Shopify with a quiet email list. Here's what we built, and what it did. Ecommerce, described without naming the client.
Jerome's role: Shopify and Klaviyo contractor for a supplement brand, 2020 to 2022. See Jerome on LinkedIn
Of total store revenue from email flows
Open rate
Click rate
Repeat purchase rate
Net list growth a month
What we built.
Connected Shopify and Klaviyo so purchase data drives every flow
Built welcome, post-purchase and repeat-purchase flows
Segmented the list by what people bought
The result.
Email flows drove 12% of total store revenue, with 27%+ opens, 4% clicks, a 23% repeat purchase rate and 9% net list growth a month.
- Shopify
- Klaviyo
- Purchase-based segments
- Welcome and post-purchase flows
Jerome built this himself in the role above. Numbers are as measured in the client's own tools.
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