Media kit and rates
Who reads, what it costs, and how to start. The numbers below are sample figures for this concept; in the live build they update monthly from the email platform and site analytics.
The audience
- 41,200Email subscribers
- 52%Average open rate
- 6.8%Average click rate
- 412,000Site sessions
- 1,860Supper Club members
- 88,000Instagram followers
Sample figures, labelled as such. Open rates include Apple Mail privacy opens, so clicks are the steadier number.
| Tennessee | 14% |
|---|---|
| Texas | 9% |
| Georgia | 7% |
| North Carolina | 6% |
| Ohio | 5% |
Who they are
Mostly home cooks feeding two to four people on weeknights, 25 to 54, 78% in the US. They open on Sunday morning and cook from the list on Sunday night, which is when a product placed in the recipe gets bought.
Published rates
The same rates for every brand, so nobody has to guess. Tick what you need and the total updates; it carries into the inquiry below.
| Deliverable | Rate |
|---|---|
| $2,400 | |
| $3,800 | |
| $1,800 | |
| $1,500 | |
| $600 | |
| Your total | $0 |
A quarter-long partnership (three Sundays, three videos and one dedicated recipe) is $11,500. 50% to book, the rest net 15. I only work with products I've cooked with at least three times.
How a paid post is labelled
Every sponsored recipe opens with Paid partnership with and the brand's name, above the photograph, before anything else. Videos say #ad in the first line of the caption and use the platform's paid-partnership tag. Affiliate links are marked beside the link itself, not in a footer.
That's what the FTC's Endorsement Guides ask for, and it's in every contract. Brands don't review or edit ratings, and a recipe is never rewritten to remove a reader's complaint.
Start an inquiry
Tess replies within two business days with dates and a written scope. No calls needed unless you want one.
