Work · Creator · Concept build for a fictional brand. Names, prices and numbers are illustrations.
Sunday Supper with Tess
A recipe site for a Nashville food creator that turns search visitors into email subscribers, Supper Club members and better-paid brand partnerships.
What food creators tell us
“Search answer boxes are eating my traffic. People get the recipe and never come back.”
What this build moves: email sign-ups per 1,000 sessions
“Ad RPM is my only real income, and it drops every January.”
What this build moves: share of revenue from Supper Club and the cookbook
“Brands lowball me and I never know what to quote.”
What this build moves: average sponsorship rate and inquiries a month
What this build has that a typical food blog site doesn't
- A fridge-and-diet recipe finder where saving a recipe asks for an email, so search visits become list members
- A recipe card with a servings scaler, kitchen fractions and a sticky jump-to-recipe button
- A recipe index faceted by ingredient, diet, time, course and season
- A weekly meal-plan builder that merges five dinners into one grocery list by aisle, as the paid-tier preview
- A live media kit with published rates, a quote builder and a brand inquiry form
- Disclosure written where it applies: paid recipes labelled in their first line, affiliate links marked beside the link
- A ratings policy that publishes every rating, low ones included
- Supper Club terms beside the button: price, renewal, a reminder before the first charge, cancel online
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The fridge finder
Type what's in the fridge, filter for vegetarian, gluten-free, dairy-free or 30 minutes, and get real Sunday suppers back as recipe cards with a servings scaler. Saving a recipe asks for an email once, which is how a search visit becomes a subscriber.
Course and season
15 Sunday suppers
Your recipe box is empty. Tap Save on any supper.
- 1 hr 45 min
Buttermilk roast chicken and schmaltzy potatoesMain · Gluten-free
- 30 min
Rigatoni alla vodka with torn basilMain · Vegetarian
- 35 min
Cast-iron cornbread with sorghum butterSide · Vegetarian
- 55 min
- 1 hr 20 min
Tomato pie with a cheddar crustMain · Vegetarian
- 45 min
Shrimp and grits with tasso gravyMain · Gluten-free
- 50 min
Hoppin' John soup with collardsSoup · Vegetarian · Gluten-free · Dairy-free
- 30 min
Sheet-pan sweet potatoes and chickpeas, hot honey yogurtMain · Vegetarian · Gluten-free
- 3 hr 30 min
Sorghum-braised short ribsMain · Gluten-free · Dairy-free
- 55 min
Skillet peach cobblerSweet · Vegetarian
- 30 min
One-pot lemon chicken orzo
Main · Dairy-free
- 30 min
Pimento cheese melts and tomato soup
Main · Vegetarian
- 1 hr 15 min
- 20 min
Blistered okra and tomatoes
Side · Vegetarian · Gluten-free · Dairy-free
- 4 hr 40 min
Banana pudding from scratch
Sweet · Vegetarian
Nothing matches all of that. Try one ingredient fewer, or drop a filter.
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The website
7 pages built around how people choose a food blog. Every page leads to one next step.
Sunday Supper with TessOne easy supper, every Sunday.- HomeThe divider-card hero, the fridge finder, ingredients to cook from, this fall's Sundays and the two plans
- RecipesAll 15 suppers with ingredient, diet, time, course and season facets, and five to start with
- RecipeOne full recipe post: jump-to-recipe, the card with a servings scaler, disclosed gear, ratings policy
- Meal plansThe Supper Club preview: a five-night plan builder with a merged grocery list, and the renewal terms
- NewsletterThe free cookbook signup, a sample Sunday email and the first ten days of messages
- Work with meThe media kit with sample audience figures, published rates, disclosure rules and the inquiry form
- AboutTess, the three-cook testing method, credentials and every policy in plain words
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The email and SMS flow
What every lead receives, in order. Tap a message to read it, or send one to yourself.
You'll get this email, then two short notes from Jerome. Unsubscribe in one click.
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The calculator
Put in your own numbers. Change any assumption.
What turning search visits into members is worth
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The CRM pipeline
Every lead has a stage, an owner and a next step, so nobody sits forgotten.
Tap a card to move it to the next stage, the way the automation does.
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The monthly report
One page, once a month: what moved and what's next.
Sunday Supper with Tess · Monthly report · Sample, month 6
Email sign-ups per 1,000 sessions
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The receptionist chat
Answers the questions people ask most, at any hour, and offers real times to book.
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The teardown
What a typical site in this industry looks like, and what we'd change first.
Tess's Kitchen
Scroll down for the recipe! Don't forget to follow me on Instagram.
Click hereOne easy supper, every Sunday.
Find a supper- Recipe posts with no way to stay in touch became a finder where saving a recipe asks for an email.
- A popup on page load became a save button the reader chooses to press.
- One welcome email became six: the cookbook, the five most-saved, a feeding poll, a free plan week, a trial and a reminder before the charge.
- A 'contact me for rates' line became a media kit with published rates and a quote builder.
Built to respect
FTC Endorsement Guides: paid recipes open with 'Paid partnership with' the brand and videos carry #ad in the first line; affiliate links are marked beside the link. FTC reviews rule: every rating is published, low ones included, and nothing is offered for one. Auto-renewal laws such as California's: price, renewal, a reminder 2 days before the first charge and online cancellation sit beside the trial button. CAN-SPAM: postal address and one-click unsubscribe in every email; texts only with a separate, unticked opt-in. Ads load in reserved space so Core Web Vitals stay passing.
Get this built for you.
Quiz funnel $3,500 · Full suite $9,500. Half of any build fee is credited to your first month if you continue on a Marketing Ops Lead plan within 30 days.
Built on real work
382,540 impressions and 8,596 new followers in 12 months from one content system. Media brand.
See the results