
A weekly conversation with people who build things, ninety minutes long and transcribed word for word.
New every Tuesday at 5 AM ET. Hosted by Mara Lind.
the long table
The second factory
Noor Haddad builds heat pumps in Toledo. Her first production line shut down in eight weeks. The second one makes money, and she still owns sixty percent of the company.

Ten years in
Ruth Imani has drawn typefaces for ten years without missing a payroll. Licensing is the business, she says, and logo work taught her nothing she could sell twice.

Starting at 41
Ben Castillo left a job with a pension at 41 to make one chair, very well. What the first year really cost, and why every chair has a name on it before it's built.

Free, and searchable
Every episode is free on Tuesday. So is the transcript, with chapters and the guest's links, the day it comes out. Search a word and you land on the line where it was said.
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The whole interview up to the bonus, chapters, the guest's links and the Thursday letter.
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downloads an episode at 30 days, measured by our host and its IAB-certified stats.
$38
per thousand downloads for a host-read mid-roll, disclosed in the audio.
One idea from each episode, with the timestamp to jump to, every Thursday morning.



