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The long oak table in the studio, two microphones and a lamp

A weekly conversation with people who build things, ninety minutes long and transcribed word for word.

New every Tuesday at 5 AM ET. Hosted by Mara Lind.

the long table

The second factory

Episode 121 · 96 minutes · Oct 13, 2026

Noor Haddad builds heat pumps in Toledo. Her first production line shut down in eight weeks. The second one makes money, and she still owns sixty percent of the company.

Noor Haddad, guest on episode 121

Ten years in

Episode 120 · 88 minutes · Oct 6, 2026

Ruth Imani has drawn typefaces for ten years without missing a payroll. Licensing is the business, she says, and logo work taught her nothing she could sell twice.

Ruth Imani, guest on episode 120

Starting at 41

Episode 112 · 93 minutes · Aug 11, 2026

Ben Castillo left a job with a pension at 41 to make one chair, very well. What the first year really cost, and why every chair has a name on it before it's built.

Ben Castillo, guest on episode 112

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One idea from each episode, with the timestamp to jump to, every Thursday morning.

Concept build for a fictional brand. Names, prices and numbers are illustrations. Built by Jefi Studio.