Work · Podcast · Concept build for a fictional brand. Names, prices and numbers are illustrations.
The Long Table
A website for a weekly interview podcast with a paid tier: every transcript searchable, bonus segments gated inside the transcript, and a media kit that prices a campaign.
What podcast hosts tell us
“Sponsors want proof I can't give.”
What this build moves: CPM achieved and sponsor renewal rate, with tracked codes, open dates and a 30-day report
“Hardly anyone pays for the bonus feed.”
What this build moves: free-to-paid conversion, toward the 4 to 5% benchmark, with gates placed where listeners are already reading
“Guest booking eats my week.”
What this build moves: hours per booked guest, with a 4-question pitch form and a self-booked pre-call
What this build has that a typical podcast site doesn't
- Full-text search across every transcript, showing the matching line and its timestamp
- A members' bonus gate inside the transcript, so search traffic meets the offer where it reads
- A transcript that highlights line by line as the player advances, with chapters you can jump to
- A private-feed explainer that covers Apple, Overcast, Pocket Casts and the Spotify gap
- A sponsor calendar of open pre-roll and mid-roll slots that feeds a CPM rate estimate
- Listener deals with tracked codes, each linked to the episode where it was read
- Plain auto-renewal terms: renewal reminder, two-click cancellation, refund window
- A guest pitch form that asks for the story and a link, and says when you'll hear back
1 of 9
The transcript archive
Search every word said on the show and land on the exact line. Open an episode and the transcript follows a sample player, until the members' bonus, where a gate offers Premium right where the listener is reading.
8 episodes, 70 transcribed lines in this sample. Search a word, or open an episode.
The second factoryNoor Haddad, Co-founder, Kestrel Heat
Ten years inRuth Imani, Type designer, Imani Type
Pricing the first hundredTheo Marsh, Founder, Ward Clinic Software
A bakery with a waitlistDana Okoro, Owner, Okoro Bread
Hiring your replacementPriya Raman, COO, Lanes Freight
Starting at 41Ben Castillo, Founder, Castillo Chair Works
The repair counterMateo Ruiz, Founder, Fixwell Repair
The weekly systemLena Varga, Independent product designer
Sample archive of eight episodes with short transcript excerpts. The player is a sample with no audio: the transcript advances on its own so you can see it follow along.
2 of 9
The website
7 pages built around how people choose a podcast. Every page leads to one next step.
The Long TableLong conversations with people who build things.- HomeThis week's episode, the search box, recent guests, Free and Premium side by side, and the sponsor figures.
- EpisodesThe transcript archive: search, topic filters, the sample player and a starter quiz.
- Episode 121One episode as a page: player and chapters that stay put, the full transcript scrolling beside them.
- PremiumMembership with a private feed, monthly or yearly, plain renewal terms and the Apple fee explained.
- AdvertiseThe media kit: audience, formats, an open-dates calendar with a rate estimate, ad rules and a call booking.
- Be a guestWho gets booked, a 4-question pitch form and what happens after.
- Listener dealsEvery sponsor's offer and tracked code, with the episode where it was read.
3 of 9
The email and SMS flow
What every lead receives, in order. Tap a message to read it, or send one to yourself.
You'll get this email, then two short notes from Jerome. Unsubscribe in one click.
4 of 9
The calculator
Put in your own numbers. Change any assumption.
What a members' feed is worth
5 of 9
The CRM pipeline
Every lead has a stage, an owner and a next step, so nobody sits forgotten.
Tap a card to move it to the next stage, the way the automation does.
6 of 9
The monthly report
One page, once a month: what moved and what's next.
The Long Table · Monthly report · Sample, month 6
Premium members
7 of 9
The receptionist chat
Answers the questions people ask most, at any hour, and offers real times to book.
8 of 9
The quiz funnel
Sorts every visitor into a type, shows a result they want to read, and sends the right follow-up.
9 of 9
The teardown
What a typical site in this industry looks like, and what we'd change first.
The Long Table Podcast
Listen on all platforms.
Click hereLong conversations with people who build things.
Search every episode- A player-only archive became transcripts you can search, with the matching line and its timestamp.
- The bonus feed moved from a footer link to a gate inside the transcript, where people are already reading.
- Sponsors get open dates, a rate estimate and tracked codes instead of a PDF and a wait.
Built to respect
Every sponsor read is disclosed in the audio itself, not only in show notes (FTC Endorsement Guides), and labelled as a sponsor read in the transcript. Memberships follow California's auto-renewal law: price and renewal terms beside the button, a reminder before yearly renewals, online cancellation in two clicks. Apple's 30% and 15% subscription share is stated plainly. Nobody pays to be a guest, and listener emails never go to sponsors.
Get this built for you.
Website $4,500 · Full suite $9,500. Half of any build fee is credited to your first month if you continue on a Marketing Ops Lead plan within 30 days.
Built on real work
382,540 impressions and 8,596 new followers in 12 months from one content system. Media brand.
See the results