Sponsor a long conversation
Host-read ads in a 90-minute weekly interview for founders, makers and operators, with a tracked code and a report at 7 and 30 days.
Who listens
Downloads are counted by our host, whose stats are certified against the IAB Tech Lab podcast measurement guidelines, so a download means the same thing here as it does on any show you already buy.
The audience figures come from the listener survey we run every January. Sample figures for this concept build.
| Downloads an episode, 30 days | 9,400 |
|---|---|
| Average listen, of 90 minutes | 61 minutes |
| Run or own a company | 48% |
| Make hiring or software decisions at work | 63% |
| United States and Canada | 81% |
| Thursday letter readers | 6,120 |
Three ways in
- Mid-roll, host-read
- $38 CPM About 90 seconds, read by Mara in her own words after she has used the product for 30 days. Around minute 30, where the most people are listening.
- Pre-roll, host-read
- $28 CPM About 45 seconds before the cold open. Good for a launch date or a single offer.
- The Thursday letter
- $450 a send One paragraph in the letter that goes out two days after the episode, to 6,120 readers.
Reads are recorded into the episode, so they stay in it, and in its transcript, for as long as it's online. Every search that lands on that episode shows your read too.
Open dates, January to March
Pick open slots on the calendar. The estimate below adds them up.
Tue Jan 5
Tue Jan 12
Tue Jan 19
Tue Jan 26
Tue Feb 2
Tue Feb 9
Tue Feb 16
Tue Feb 23
Tue Mar 2
Tue Mar 9
Tue Mar 16
Tue Mar 23
Tue Mar 30
$0Pick a slot to see the estimate.
Downloads per episode, times the CPM, divided by 1,000, for each slot you pick.
An illustration, not a quote. Invoices use downloads counted at 30 days and never go over the estimate you approve: if an episode beats it, the extra is free.
The rules we keep
These are what make the reads worth buying, so they aren't negotiable.
- Every read says it's sponsored, in the audio itself, as the FTC's Endorsement Guides require. Not only in the show notes.
- Mara uses the product for 30 days before she reads for it, and turns down what she wouldn't use.
- Two sponsors an episode at most, and none in the bonus segment.
- No guest is ever a sponsor in the same quarter, and nobody pays to be a guest.
- We don't take gambling, crypto trading or supplement brands.
- Listener emails are never shared with sponsors. Codes and links tell you what worked.
What you get after
- Before: your own code and tracked link, and the read script for your approval.
- Day 7: downloads so far, code redemptions and link clicks.
- Day 30: the full report, plus archive searches that surfaced your read, and a renewal offer at the same CPM.
Book a call with Ana
Ana Ruiz handles partnerships and replies within one business day. Twenty minutes, on video or by phone.
What are you thinking about?
Pick a time
Your details
Booked (demo). Ana would now send the media kit, a calendar invite and the open dates by email.