Made at 5,430 feet
Rootwell started on a kitchen counter on Pearl Street in 2023, with a shelf of greens powders whose labels said "proprietary blend, 6,200 mg" and nothing else. We wanted to know what was in the scoop, and who grew it. So we printed it.
Four people, named
Nadia Brooks
Founder
MS in food science, Colorado State. Ran trails above Boulder for a decade and wanted a greens powder whose label she could read.
Dana Whitfield, MS, RDN
Nutrition advisor
Registered dietitian. Reads every claim before it's printed, on the pouch, the site and in our emails.
Luis Ortega, PCQI
Quality lead
Preventive Controls Qualified Individual. Signs off every batch against our limits, and stopped RW-2608-B.
Priya Raman
Customer care
Answers every email within 4 business hours, and can skip, refund or change any box herself.
What we promise
- Every batch's results, published. Passes and fails, before the first pouch from it ships.
- Every amount on the label. No proprietary blends, ever.
- No disease claims. Our dietitian reads every sentence first. If we can't back it at the amount in a scoop, we don't say it.
- Every review published, none paid for. No free product for stars, no deleting the bad ones.
- A reminder before every charge, and cancelling online in two taps.
Close to home
We blend 20 minutes up the road in Longmont and test 30 minutes down it in Denver. When a batch is held, Luis can drive over and look at it the same afternoon.