Work · DTC wellness · Concept build for a fictional brand. Names, prices and numbers are illustrations.
Rootwell Daily
A subscription store for a fictional Boulder greens brand: a box builder that sizes delivery to real use, a live batch lookup, named suppliers and a cancel flow that keeps people without trapping them.
What supplement founders tell us
“Subscribers cancel after the second charge.”
What this build moves: Monthly churn, by matching delivery to the mornings people really use it and announcing every renewal 5 days ahead.
“Ads click, but the product page won't convert.”
What this build moves: Product page conversion, with the full label, the batch results and the price per scoop above the fold.
“Too many people buy once and never subscribe.”
What this build moves: Subscribe rate, with a builder that ends on a sized subscription and plain terms beside the button.
What this build has that a typical greens brand site doesn't
- A four-question box builder that sets pouch size and ship schedule from how many mornings you'll use it
- A live pouch whose label shows the flavor and size you picked
- A batch lookup with the lab's numbers for 13 tests, including the batch that failed
- Every one of 16 ingredients with its amount, named grower and place
- Claims kept to structure and function, each starred to a visible FDA disclaimer on the same screen
- Renewal terms printed beside the subscribe button: price, schedule, reminder, how to cancel
- A working account page where cancelling is two taps and the save offer depends on the reason
- A guarantee, shipping and per-scoop prices set out like a menu
1 of 8
The box builder
Four questions set the flavor, pouch size and ship schedule, and the pouch label changes as you choose. It warns when a schedule would leave pouches piling up, the usual way a subscriber starts to resent a renewal.
Daily Greens
Citrus yuzu
30 servings · Net wt 312 g (11.0 oz)
2 of 8
The website
7 pages built around how people choose a greens brand. Every page leads to one next step.
Rootwell DailyGreens you can check.- HomeThe claim, the two pouches, the box builder, the scoop, the makers, the batch lookup and the prices.
- Daily GreensThe product page: subscribe or one-time, the full Supplement Facts, what to expect, and Hydrate.
- IngredientsTap any of 16 ingredients for its amount, grower, place, reason and test.
- TestingThe batch lookup, every limit and why, the batch that failed, and how a batch is released.
- Build your boxThe four-question builder and how the box is sized.
- SubscriptionsA working skip, swap, pause and cancel page, the questions people ask and the terms in plain words.
- Our storyThe founder, the named team with credentials, and five promises.
3 of 8
The email and SMS flow
What every lead receives, in order. Tap a message to read it, or send one to yourself.
You'll get this email, then two short notes from Jerome. Unsubscribe in one click.
4 of 8
The calculator
Put in your own numbers. Change any assumption.
What lower churn is worth
5 of 8
The receptionist chat
Answers the questions people ask most, at any hour, and offers real times to book.
6 of 8
The monthly report
One page, once a month: what moved and what's next.
Rootwell Daily · Monthly report · Sample, month 6
Active subscribers
7 of 8
The CRM pipeline
Every lead has a stage, an owner and a next step, so nobody sits forgotten.
Tap a card to move it to the next stage, the way the automation does.
8 of 8
The teardown
What a typical site in this industry looks like, and what we'd change first.
Rootwell Wellness
Shop our superfood products. Subscribe and save!
Click hereGreens you can check.
Build your box- A product grid became a four-question box builder that sizes delivery to the mornings you use it.
- A 'Subscribe and save' checkbox became a plain renewal statement next to the button: price, schedule, how to cancel.
- Cancelling moved from a chat window to two taps, with a pause or slower schedule offered first and the cancel button never hidden.
- A 'third-party tested' badge became a batch lookup with the lab's numbers.
Built to respect
Structure/function claims only, each starred to the full DSHEA disclaimer on the same screen (21 CFR 101.93); no disease, detox or immunity-boost wording. Auto-renewal terms beside the button and online cancellation (ROSCA, California ARL). Lead and cadmium shown against Prop 65 limits per batch. No reviews or ratings shown, and the review email offers nothing for one (FTC review rule). SMS only with checkbox consent and STOP in every text (TCPA).
Get this built for you.
Email and SMS flow set $2,500 · Full suite $9,500. Half of any build fee is credited to your first month if you continue on a Marketing Ops Lead plan within 30 days.
Built on real work
12% of a store's total revenue from Klaviyo flows, 23% repeat purchase rate. Ecommerce.
See the results