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Pipeline you
can forecast.

The Chicago Board of Trade building at the end of LaSalle Street
A 1905 postcard of the Board of Trade trading floor in session

We build outbound and partner programs for B2B software companies between $2M and $20M in revenue, from an office on LaSalle Street.

Programs from $6,500 a month. Price your first 90 days in two minutes.

Prices, posted before any call

Every engagement has a starting price, a term and a named lead. Tap a tile to load it into the estimator.

Positioning sprint$9,500once, in three weeks Six customer interviews, recorded and transcribedA map of the alternatives buyers really considerA message house your whole team can useHomepage and sales deck copy, rewrittenPrice a sprintOne program$6,500a month and up, 3-month minimum Outbound from $8,500 a month, plus setupPartners from $7,000 a month, plus setupContent from $6,500 a monthA Thursday review and a monthly reportYour domains, lists and data, alwaysPrice a programTwo programs and RevOps$18,500a month and up, from day 91 RevOps foundation in the first six weeksOutbound and partners on one account listOne Monday pipeline review for bothA forecast dashboard your board can readQuarter review with the founder8% off the first 90 days, shared discoveryPrice the full build

Price your first 90 days

Pick what you need. The range, a sample plan and the calendar update as you go. If your budget does not fit the scope, it says so before anyone spends an hour on a call.

What do you need?
Company revenue
When do you want to start?
Budget for the first 90 days

A sample 90-day plan for this scope

Days 1 to 30

  • Kickoff and six customer interviews
  • CRM and pipeline audit
  • Account list of 1,500 companies, built and verified
  • Two sending domains set up and warming

Days 31 to 60

  • Three sequences live, written from the interviews
  • Thursday reply review with your sales lead

Days 61 to 90

  • Meetings booked onto AE calendars
  • Hand-off playbook so your SDR can run it
  • Quarter review: pipeline created against plan, and what we keep

$31,500 to $42,000

For your first 90 days. Then from $8,500 a month, month to month.

  • Outbound program$31,500 to $42,000

Ranges move with your revenue stage and the number of segments we sell into. Two or more services take 8% off, because the discovery work is shared.

This fits. Book the scoping call now.

Pick a time for a 30-minute scoping call with Nora Kessler. Times are Central.

Fri Oct 23

Mon Oct 26

Tue Oct 27

Wed Oct 28

Thu Oct 29

Work

Three concept examples All eight, by industry and metric

34qualified meetings a month, from 11, in 2 quarters The problem. Every meeting came from the founder's network, and the network was used up. What we would do. A list built on three triggers (a new CTO, a SOC 2 project, a fast-growing GitHub org), three sequences, and AE hand-off within one business day. A dev-tools company at $6M ARROutbound programConcept example 23%win rate on qualified deals, from 14%, in 2 quarters The problem. Buyers compared it with spreadsheets and lost interest at the demo. What we would do. Six shipper interviews moved the story from tracking to detention fees saved, then outbound to the people who pay those fees. A freight-visibility platform at $4M ARRPositioning sprint and outboundConcept example 18%of new revenue from partners, from 0%, in 3 quarters The problem. Accounting firms kept recommending the product, but nobody tracked it or paid for it. What we would do. Forty firms scored by client overlap, a referral fee and a one-page agreement, twelve firms signed, deal registration in the CRM. A payroll software company at $11M ARRPartner programConcept example

How a quarter runs

Each stage is bigger than the last. The full process, week by week

A whiteboard sketch of a sales funnel in a sunlit office
Two people talking at a standing desk by a window
Rows of trading desks on the Chicago Board of Trade floor

Diagnose, in weeks 1 and 2

Six customer interviews and a CRM audit. You learn why you win before we write a word.

Build, in weeks 3 to 6

The list, the sequences, the partner offer or the dashboard, approved by you line by line.

Run, in weeks 7 to 12

Live programs, a Thursday review and a Monday forecast. Meetings land on your AEs' calendars.

Named for a switchboard

An operator listened for a signal and threaded the right cord to the right line, fast. That is still the job: find the buyers who are signalling, and connect them to your team the same day.

A switchboard operator at a telephone exchange in 1930

Seven people in the Loop. We take nine clients at a time, never two direct competitors, and the founder leads every scoping call.

Office
LaSalle Street, the Loop
Team
7 people
Clients at once
9 at most
Hours
8 AM to 6 PM Central

Who we are, and how we work

Fair questions

What is the smallest project you take?

The Positioning sprint at $9,500. Programs start at about $24,000 for the first 90 days. Below $10,000 we are the wrong hire, and the estimator says so before you spend a call on it.

Why do you publish prices?

Because buyers want them first, and because a call where the budget is a surprise wastes your hour and ours. The ranges move with company stage and how many services share the discovery work.

Do you guarantee meetings?

No. Nobody honest can. We guarantee the work: the list, the sequences and the weekly reviews land on the dates in your plan. If we miss a date, that week is not billed.

Who owns the domains, lists and sequences?

You do, from day one. Everything is built in your accounts. If you leave, nothing has to be handed back.

How long are the contracts?

Programs have a 3-month minimum (partner programs 4), then run month to month with 30 days notice. Sprints and the RevOps foundation are fixed-price, half at kickoff.

Can we see real client results?

Client numbers are under NDA, so we never publish logos or metrics without written permission. The work on this site is concept examples that show how we work and what we measure.

Do you send cold email legally?

Yes. Every message names the sender, carries a postal address and a one-click opt-out, and opt-outs are honored the same day. We do not buy lists of personal emails.

Tell us what you need

Your budget, your stage and what you want by next quarter. If it fits, the calendar opens on the same page.

Start a project

Concept build for a fictional brand. Names, prices and numbers are illustrations. Built by Jefi Studio.