Nora Kessler
Founder and principal
Seven years running SDR teams at two B2B software companies, then four years consulting. Leads every scoping call and every quarter review.
Seven people
in the Loop
A B2B growth consultancy on LaSalle Street, founded in 2019 by Nora Kessler after seven years running sales development teams. We work with software companies between $2M and $20M in revenue.
Named for a switchboard
An operator listened for a signal and threaded the right cord to the right line, fast. That is still the job: find the buyers who are signalling, and connect them to your team the same day.
Seven people in the Loop. We take nine clients at a time, never two direct competitors, and the founder leads every scoping call.
- Office
- LaSalle Street, the Loop
- Team
- 7 people
- Clients at once
- 9 at most
- Hours
- 8 AM to 6 PM Central
Who you will work with
Dev Raman
Partner programs
Built and ran a 60-partner channel of accounting firms. Writes the partner agreements and recruits the first ten himself.
Ines Calloway
Revenue operations
Salesforce and HubSpot administrator for nine years. Owns data, stages, attribution and the forecast dashboard.
Theo Marsh
Content
Eight years as a B2B trade reporter. Interviews your customers and ghostwrites the founder's weekly post.
And three more
Two SDR leads who run sequences day to day, and an operations coordinator who books every meeting and sends every report.
House rules
- Nine clients at a time. So the founder can sit in every quarter review.
- Never two direct competitors. If we work for one company in a category, we say no to the next.
- Your data stays yours. Domains, lists, sequences and CRM work live in your accounts from day one.
- Prices published. Every service has a starting price on this site, and the estimator shows yours.
- No logos without permission. Client names, logos and numbers appear only with written sign-off.
- Opt-outs honored the same day. Every cold email names the sender and carries a postal address.
Careers
We hire twice a year, in January and July, and we publish the salary.
Senior SDR lead
$95,000 to $115,000 plus a quarterly bonus. Hybrid, three days a week in the Loop. You run sequences for three clients and coach two SDRs.
Apply by email
Tell us what you need
Your budget, your stage and what you want by next quarter. If it fits, the calendar opens on the same page.
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