Work · Agency · Concept build for a fictional brand. Names, prices and numbers are illustrations.
Signal & Thread
A website for a Chicago B2B growth consultancy, built around a scope and price estimator that turns away small budgets kindly and books qualified calls on the spot.
What agency founders tell us
“We live on referrals.”
What this build moves: inbound share of pipeline, from a site that answers the buyer's first question: what does it cost
“Calls get wasted on $2k budgets.”
What this build moves: qualified-brief rate and average first-quarter deal size
“Feast or famine.”
What this build moves: months of booked revenue, by replying to every brief in minutes and following up for 14 days
What this build has that a typical growth agency site doesn't
- A scope and price estimator with real ranges for five services, a sample 90-day plan, and a calendar that opens only when the budget fits
- A posted price board: starting price, setup, term and the named lead for every service
- An honest 'not yet' for budgets under $10,000, with a cheaper first step instead of a wasted call
- A case library filterable by industry and metric, every example marked as a concept example
- A 13-week process timeline with the hours needed from the client each week
- A brief form with a required budget field and a six-message follow-up listed on the page
- Response times in writing: briefs within 5 minutes, client email the same day
- House rules: nine clients at a time, never two competitors, no logos without permission
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The scope and price estimator
Visitors pick services, revenue stage, start date and budget, and see a price range for their first 90 days with a sample plan. If the budget fits, the calendar is right there; if not, it says so and offers what does fit.
A sample 90-day plan for this scope
Days 1 to 30
- Kickoff and six customer interviews
- CRM and pipeline audit
- Account list of 1,500 companies, built and verified
- Two sending domains set up and warming
Days 31 to 60
- Three sequences live, written from the interviews
- Thursday reply review with your sales lead
Days 61 to 90
- Meetings booked onto AE calendars
- Hand-off playbook so your SDR can run it
- Quarter review: pipeline created against plan, and what we keep
$31,500 to $42,000
For your first 90 days. Then from $8,500 a month, month to month.
- Outbound program$31,500 to $42,000
Ranges move with your revenue stage and the number of segments we sell into. Two or more services take 8% off, because the discovery work is shared.
This fits. Book the scoping call now.
Pick a time for a 30-minute scoping call with Nora Kessler. Times are Central.
Fri Oct 23
Mon Oct 26
Tue Oct 27
Wed Oct 28
Thu Oct 29
Pick a time above.
Add your name and a work email so the invite has somewhere to go.
This scope starts above your budget.
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The website
7 pages built around how people choose a growth agency. Every page leads to one next step.
Signal & ThreadPipeline you can forecast.- HomePosted prices, the estimator, three concept examples, the quarter in three stages, the team and fair questions
- ServicesThe price board, a sheet per service with what you keep, the estimator and what we do not do
- WorkEight concept examples, filterable by industry and by the metric we would be judged on
- ProcessThirteen weeks, week by week, with the time we need from you and the four standing meetings
- AboutWhy the name, the people, house rules, careers with a published salary, the office
- InsightsThe outbound math for a $40,000 deal, five more notes and a monthly newsletter
- Start a projectA brief with a required budget, the calendar on the same page when it fits, and the six messages that follow
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The email and SMS flow
What every lead receives, in order. Tap a message to read it, or send one to yourself.
You'll get this email, then two short notes from Jerome. Unsubscribe in one click.
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The CRM pipeline
Every lead has a stage, an owner and a next step, so nobody sits forgotten.
Tap a card to move it to the next stage, the way the automation does.
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The calculator
Put in your own numbers. Change any assumption.
What filtering budgets before the call is worth
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The monthly report
One page, once a month: what moved and what's next.
Signal & Thread · Monthly report · Sample, month 6
Qualified scoping calls per month
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The receptionist chat
Answers the questions people ask most, at any hour, and offers real times to book.
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The teardown
What a typical site in this industry looks like, and what we'd change first.
Signal & Thread Consulting
Strategic growth solutions for forward-thinking companies.
Click here
Pipeline you can forecast.
Price your first 90 days- A 'services' page with no prices became a posted price board and an estimator that shows a range in two minutes.
- Budgets under $10,000 get an honest 'not yet' with a better first step, instead of a discovery call.
- A brief that fits opens the calendar on the same screen, and gets a text from the founder within 5 minutes.
Built to respect
Follows the FTC's 2024 rule on fake reviews and the 2023 Endorsement Guides: no testimonials, ratings or client logos, and every case study is labelled a concept example. Client NDAs are respected (no names or metrics without written sign-off), each example names the metric and how it would be measured, and no results are guaranteed. Every nurture and cold email follows CAN-SPAM: the sender is named, a postal address and one-click unsubscribe are included, and opt-outs are honored the same day. Texts go only to people who tick the SMS box, with STOP in every message.
Get this built for you.
Website $4,500 · Full suite $9,500. Half of any build fee is credited to your first month if you continue on a Marketing Ops Lead plan within 30 days.
Built on real work
25,000+ subscribers sorted by a quiz funnel, 30%+ opens and 7% conversion. Coaching.
See the results