What a $2,000 budget buys, honestlyOct 2026 · 5 minA month of a freelance SDR at 10 hours a week, or a list and two sequences you send yourself. Both can work. Neither is a program.Read the summary
We get asked this weekly. The honest answer is that $2,000 buys a test, not a pipeline. The test is still worth running: it tells you whether your market answers cold email at all. Here is how to set one up in a week, and what result would justify spending ten times more.
Why partner programs stall at partner threeSep 2026 · 7 minThe first two partners are friends. The third needs a reason, a referral fee and a form that takes one minute.Read the summary
Most partner programs are a page on the website and two friendly firms. Partner three is the first one who does not already like you, so the program has to stand on its terms, the fee and how easy it is to register a deal. We walk through the one-page agreement we start from.
A forecast your board will believeSep 2026 · 6 minStages tied to what the buyer did, not to how the rep feels. Four definitions, one dashboard, one Monday meeting.Read the summary
A forecast fails when a stage means different things to different reps. Define each stage by something the buyer did (a second meeting, a security review started, a proposal opened by two people) and the forecast tightens within a quarter.
The six questions in a positioning interviewAug 2026 · 4 minWhat were you using before, what made you look, who else did you consider, and three more we never skip.Read the summary
We record six customer interviews at the start of every engagement. These are the questions, in order, and what each answer changes in the copy, the list and the sequences.
Referrals are a channel until they are notJul 2026 · 5 minMost agencies and consultancies live on referrals. The month they dry up, there is nothing in the pipe. A plan for the month before that.Read the summary
Referrals are the best leads you will ever get and the least predictable. A second channel does not replace them; it smooths the months between them. We show how a small outbound program fills the gaps without competing with your network.
