The aesthetic practice follow-up playbook.
For plastic surgery and cosmetic dermatology practices, where one consult can be worth months of revenue and decisions take weeks. The work is answering fast, staying in touch through the decision, and keeping non-surgical patients on a rhythm.
The numbers.
What the research says about this kind of business. Every figure links to its source.
Average surgeon fees run $4,300 to $7,500 for liposuction, $8,000 to $13,500 for a tummy tuck and $12,000 to $19,000 for a facelift.
American Society of Plastic Surgeons, 2024 Procedural Statistics
Leads contacted within 5 minutes were 21 times more likely to qualify than leads contacted after 30 minutes.
Lead Response Management Study, InsideSales.com and MIT, 2007
Only 42% of consumers leave a voicemail. 78% have given up on a business after an unanswered call, and 82% say they will call a competitor instead.
The average no-show rate across healthcare appointment studies is about 23%.
Where patients slip away.
Slow replies to consult requests
Patients often send the same form to several practices, and a fast, useful reply gives you the first conversation.
Silence after the consult
Patients take weeks to decide, and many practices follow up once or not at all.
Consult no-shows
A booked consult with no confirmation or reminder leaves a costly empty slot.
Coordinator overload
Patient coordinators juggle calls, forms and financing questions, so new inquiries wait.
Non-surgical patients drifting
Injectable and skin patients aren't rebooked, so the practice loses its steady revenue between surgeries.
The fix, in order.
Do these in sequence. Each one makes the next one work better.
- Week 1
Answer every consult request
A two-times first reply within minutes, missed-call text back, and an after-hours auto reply with a booking link.
- Week 2
Confirm and remind
Consult confirmations, a before-your-consult email, and day-before reminders that make rescheduling easy.
- Weeks 3 and 4
Stay in touch after the consult
A plain follow-up sequence over several weeks, written by the coordinator's name, with no pressure and no fake deadlines.
- Month 2
Rebook non-surgical patients
Rebooking at checkout for injectables and skin treatments, plus consented check-ins for patients who went quiet.
- Every month
Check the numbers
Median first reply, consults booked, consult show rate, and consult-to-procedure rate.
What to measure.
| Median first reply | Under 5 minutes on forms, calls and DMs |
|---|---|
| Consult show rate | Confirmed and attended, counted weekly |
| Consult to procedure | Booked procedures per consult held |
| Non-surgical rebooks | Share who leave with a next visit |
Nextech, ModMed, PatientNow, Symplast, Aesthetic Record or GoHighLevel. We work inside your system and your logins.
Rules we keep.
- Follow-up after a consult informs and invites. It never pressures, and it never sets a deadline that isn't real.
- Questions about procedures, risks or recovery go to the surgeon or clinical team.
- Before-and-after photos need written patient consent and stay off ad platforms that track visitors.
- Anyone touching patient data signs a BAA first.
Copy the messages.
The scripts for each step are in the swipe file.
Other playbooks: Med spasOther appointment businesses
Want us to run this for you?
Send your website. We'll record a 5-minute teardown of where inquiries slip away at your practice, and if it's a fit, we set all of this up in 14 days.
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Your free teardown
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