See the work before you buy it.
What you get at each step, shown for Juniper Aesthetics, a fictional clinic in Scottsdale. Your preview looks like this, with your real site and numbers.
Welcome to Juniper
Beauty. Wellness. You.
Learn moreNatural-looking injectables in Old Town Scottsdale
Your homepage hero, rebuilt.
A clear promise, prices up front and two ways to book. Plus your funnel mapped and your three biggest leaks.
The full 90-day plan.
The preview shows the outline. The audit writes out every step, including the ones blurred here.
Days 1 to 14
Answer every lead
- Instant text reply on every form
- Missed-call text back
- Reply scripts by treatment
- CRM fields and routing
Two more steps are written out in the audit.
Days 15 to 45
Rebook every patient
- Rebooking step at checkout
- 12-week neurotoxin reminders
- Front desk prompt wording
- Membership offer test
Two more steps are written out in the audit.
Days 46 to 90
Bring back quiet patients
- Day 120 check-in sequence
- Rebuilt homepage live
- Reactivation emails, written
- Monthly report setup
Two more steps are written out in the audit.
One report a month. Five minutes to read.
What shipped, what moved and the one thing we need from you.
Juniper Aesthetics · Monthly report · Sample, month 3
Leads answered faster, more patients rebooked
Median first reply, down from 19 hours
Patients rebooked at checkout
New leads answered this month
Quiet patients who booked again
Shipped: missed-call text back, checkout rebooking step. Next: membership offer test. One thing we need from you: approve the reactivation email.
Follow-up done well by brands you know.
Public examples we teach from. These brands are not our clients.
Every Man Jack
Their reorder email used to go out 45 days after a purchase, but customers usually ran out around day 75. They now time it to each customer's predicted next order.
Source: Klaviyo case studyWin-backSlack
“Your Slack workspace misses you.” A short, specific reason to come back, sent to teams that went quiet.
Source: Really Good EmailsLapsed nudgeDuolingo
“Don't give up on learning Italian!” Names the exact thing the person started, so the reminder feels personal.
Source: Really Good EmailsReview requestsJones Road Beauty and Fly By Jing
Both ask for a review after the customer has had time to use the product, not the day it ships.
Source: KlaviyoMoments that matterChewy
Hand-written cards, flowers and hand-painted pet portraits after milestones and losses. Follow-up that customers tell their friends about.
Source: Business Insider



See what we'd fix first.
Send your website. Within two business days Jerome or Effie sends you a 60-second screen recording of the three leaks we'd fix first. Free, and you won't be added to any list.
We take on 2 new clients a month.
Your free teardown
A 60-second video of your site, recorded by a founder.