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See every serviceRun a med spa?

How fast do med spas answer?

We're timing how quickly 100 US med spas reply to a new patient's first question, on their contact form, Instagram and phone. We couldn't find an independent study of med spa reply times, so we're running one.

Today so far, across US med spas

0

new-patient inquiries waited more than 5 minutes for a reply

How we estimate this

10,488 US med spas (AmSpa, 2023) × about 66 new-patient visits a month each (245 visits a month, 27% of them new, AmSpa 2024) ÷ 30.4 days × 82.9% of businesses that don't reply within 5 minutes (Conversica secret-shop of 100 companies, 2023, cross-industry) = about 18,900 a day, counted up through the day on New York time. Real inquiries outnumber visits, so this is on the low side. It's an estimate, not a measurement.

Status

Testing runs from October to November 2026. Results publish here and in The Follow-Up once all 100 are done.

For context: when Harvard Business Review audited 2,241 US companies, 23% never answered an online lead at all. HBR, 2011

Join the waitlist

We'll email you once, when it's ready.

How the test works.

Plain rules, so any owner can check our method.

  1. Pick 100 med spas

    Single-location practices with three or more providers, across at least 10 states. 25 a week for four weeks.

  2. Ask one question on three channels

    The same short question on each spa's contact form and Instagram, and a call after closing time. Asked under Jerome's real name. We never invent a patient and never book a slot.

  3. Stop the clock

    At the first useful reply from a person, or an auto reply that offers a way to book. Anything over 72 hours counts as no reply.

  4. Close the loop

    We thank every practice that replies, so nobody chases a lead that isn't coming. Calls are never recorded.

  5. Publish without names

    Median reply time per channel, the share that replied in under 5 minutes, and the share that never replied. No practice is named or identifiable.

Don't want to wait?

Run the same test on your own practice in a few minutes.

Open the reply-time test

Are you one of the 100?

If you got a question from Jerome this month, you may be. Reply to any of our emails and we'll send your own result, or ask us to leave you out.

See what we'd fix first.

Send your website. Within two business days Jerome or Effie sends you a 5-minute screen recording of the three leaks we'd fix first, free.

Ready for the full picture? The $1,500 audit maps everything, fixes one leak on the spot and is credited to your first month.

Start with the audit

Your free teardown

A 5-minute video of your site, recorded by a founder.

We'll send your video, then a few short emails from Jerome with fixes like these. Unsubscribe in one click. Privacy

Get your free teardown

A 5-minute screen recording of your site from Jerome or Effie, with the three leaks we'd fix first. In your inbox within two business days.

Step 1 of 2

Recorded by a person, not a bot. We'll send your video, then a few short emails from Jerome with fixes like these. Unsubscribe in one click. Privacy