Free follow-up templates.

The texts, scripts and emails we start every client with. Copy them, swap in your details, and turn them on in whatever tool you use.

Unlock all six templates. Enter your email and they open right here. We won't add you to anything without asking.

Missed-call text back

Sent within a minute of a missed call.

Hi, this is [Business] in [City]. Sorry we missed your call! Reply here with what you need and we'll get right back to you. If it's easier, you can book here: [link]

After-hours lead reply

Sent the moment a form comes in outside business hours.

Hi [First name], thanks for reaching out to [Business]! We have [Day] at [Time] or [Day] at [Time] open. Want one of those? Or reply with a time that works and we'll make it happen.

Checkout rebooking script

For the front desk, said before the customer leaves.

"Before you go, [Provider] usually likes to see clients again in about [X] weeks to keep results looking their best. I have [Day] or [Day] that week. Want me to hold one for you? You can always move it."

Day-3 check-in

Sent three days after a first visit or delivery.

Hi [First name], how's everything going since [your visit / your order arrived]? Here's the one tip most people wish they knew in week one: [tip]. Any questions, just reply here.

120-day win-back

Sent to customers who haven't returned in about four months.

Subject: It's been a while, [First name] Hi [First name], It's been about four months since your [last service or product]. [One specific reason now is a good time, like the season or something new.] [Name] has a few openings next week if you'd like to pick up where you left off: [link] No pressure at all. Just reply if you have any questions. [Your name], [Business]

Review request

Sent once the customer has had time to enjoy the result.

Hi [First name], we hope you're loving your [result or product]! If you have 30 seconds, a quick review helps other people find us: [link]. Thank you, it means a lot to a small team like ours.

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The Follow-Up is our newsletter for owners. Short, practical, and you can leave with one click.

A sample lead pipeline for a fictional med spa

A front desk coordinator booking a next visit

We'll set these up.

We'll turn these on in your tools, write them in your voice and keep them running every month.

We take on 2 new clients a month.

Your free teardown

A 60-second video of your site, recorded by a founder.