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Launches miss their numbersWebinars, courses and product launches, planned and run to the date.Leads and buyers go coldFollow-up, email and SMS flows that keep selling after the first hello.My CRM is a messHubSpot or GoHighLevel, cleaned up so every lead has a next step.I need someone to run it allA senior marketing ops lead who owns the plan, tools and people.
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How many visitors does your launch goal need?

Enter your revenue goal, your price and your rates. You get the visitors, registrations, attendees and buyers it takes, and the one rate that would cut your traffic needs the most.

Example numbers are filled in. Replace them with yours; the result updates as you type.

Your launch
Your rates

Use your last launch if you have it. The defaults are starting points, and only show-up comes from a published benchmark.

Example default. Use your registration page's rate.
Default is the 2025 average. Livestorm 2025 · 33,786 webinars
Example default. Use your last launch.
Example default. Use your replay page views.
Assumptions you can change
Jefi's working assumption, not a benchmark: replay viewers usually buy less than people who came live.
In percentage points. Used to find your cheapest lever.

What your goal takes, from your inputs

0

page visitors

How we got there

    An estimate from your own rates, not a forecast. Rates swing from launch to launch, so plan for some slack above these numbers.

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    1

    Start from the goal

    Your revenue target and your price give the number of buyers you need.

    2

    Work back through your rates

    Buyers, attendees, registrations and page visitors, using your own numbers wherever you have them.

    3

    Find the cheapest lever

    We raise each rate by the same small step and show which one cuts the most visitors.

    Sources

    Fair questions

    Why does the buyer rate usually win the lever test?

    A 5-point step is a bigger relative jump on a 5% rate than on a 30% rate. If 5 points feels unrealistic for your close rate, lower the step under assumptions and see whether the answer changes.

    Why count replay viewers separately?

    Many registrants never come live but do watch the replay, and some of them buy. We count them at a share of the live buy rate that you can change.

    Where does 47.7% come from?

    Livestorm's 2026 report puts the 2025 webinar show-up rate at 47.7%, across 33,786 sessions and over 7 million registrations.

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    A 5-minute screen recording of your site from Jerome or Effie, with the three leaks we'd fix first. In your inbox within two business days.

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    Recorded by a person, not a bot. We'll send your video, then a few short emails from Jerome with fixes like these. Unsubscribe in one click. Privacy