Where is your pipeline leaking?

Does your signup form ask for email first, then phone, with a reason to give each?

Do you learn what each new subscriber wants (a quiz or one question) when they join?

After a contact or application form, can they book a time on the next screen?

Does your welcome series change based on what each subscriber told you?

Are your engaged segments built on clicks and purchases rather than opens?

Does your sending domain have SPF, DKIM, DMARC and one-click unsubscribe?

For webinars or live events, does registration stay open until start time?

Do registrants get reminders 3 days, 1 day and the day of, plus a text at start?

Does the replay have its own page with a button and a deadline?

When someone starts checkout and doesn't finish, do they get 2 or 3 messages over the next two days?

Is there a relevant add-on or upgrade offered at checkout?

In the first week after someone buys, do they get help using what they bought?

Does a new lead get a real reply within 5 minutes, day or night?

Can people book within the next 5 business days, with reminders before the call?

After a launch or sales call, do buyers and non-buyers get different follow-up?