Missed-call text back: 5 scripts you can copy
Most callers won't leave a voicemail. Five missed-call text scripts for clinics, coaches, stores and firms, and how to set one up.
When you miss a call, the caller usually doesn't leave a message. They call someone else.
The numbers
A 2025 CallRail survey of 1,000 US consumers found only 42% leave a voicemail, 78% have given up on a business after an unanswered call, and 82% say they'll call a competitor instead. CallRail consumer survey of 1,000 US adults, 2025
What missed-call text back does
When a call goes unanswered, the caller gets a text within a minute, so the conversation keeps going in a channel where they can reply on their own time. Most phone systems built for small businesses and most CRMs can do this.
Five scripts
Clinics and med spas
Hi, this is [Business]. Sorry we missed your call, we're with a patient! Reply here with what you'd like to book and we'll send you times right away.
Coaches
Hi, it's [Name] from [Business]. Sorry I missed you, I'm probably on a client call. What can I help with? You can also grab a time here: [link]
Online stores
Hi from [Store]! Sorry we missed your call. Reply here with your order number or question and we'll help right away.
Law and accounting firms
Hi, this is [Firm]. Sorry we missed your call. Reply with a short note about what you need, and we'll call you back today. Please don't include confidential details by text.
Any business, after hours
Hi, this is [Business]. We're closed right now, but we'll reply first thing tomorrow. If it's easier, you can book here: [link]
Three rules
- Send it within a minute, while the caller still has their phone in hand.
- Say who you are in the first five words.
- Make sure a real person reads and answers the replies the same day.
More scripts like these are in our free templates library.
