Work · Gym and fitness · Concept build for a fictional brand. Names, prices and numbers are illustrations.
Ironhouse Strength
A booking-first website for a small-group strength gym: a goal-to-program match that books free intros into real class slots, with prices and cancellation terms in plain sight.
What strength gym owners tell us
“Leads come in and we never reach them.”
What this build moves: lead-to-intro show rate: every lead books a real class slot, gets a text in under five minutes and a coach call within two hours
“January joiners quit by March.”
What this build moves: 90-day retention: every member starts with a matched program, a named coach, a paper log and a review at week four
“I can't compete with $10 gyms.”
What this build moves: average revenue per member: the cost-per-session comparison sells a coached hour on value, not on a discount
What this build has that a typical strength gym site doesn't
- A three-question match that names a program and a coach, then books a free intro into a class with spots shown
- A weekly timetable where every class shows six squares for six racks, filled as members book
- A cost-per-session comparison against a $10 gym plus a personal trainer, with the maths printed under it
- A record book of documented lifts, labelled sample, with a typical-results note
- Coach pages that explain what CSCS, USAW, SSC and DPT actually require
- Membership terms that say how to cancel online, when billing stops, and what you see before you pay
- A minute-by-minute first visit, with health paperwork kept on paper at the gym
- Follow-up timed to the research: a text in five minutes, a coach call in two hours, a reminder the day before
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The program match
Goal, experience and days a week pick a program and a coach, then this week's classes appear with racks left in each, so the visitor books a free intro into a real slot.
Pick a class on the schedule, or call or text (619) 555-0148 and a coach will book your free intro.
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The website
7 pages built around how people choose a strength gym. Every page leads to one next step.
Ironhouse StrengthSix lifters, one coach.- HomeThe promise, the program match, the record book, prices per coached hour and the head coach.
- ProgramsFive programs with who each is for, one session minute by minute, the lifts, coach and times.
- CoachesFour coaches with credentials, and a plain guide to what each credential means.
- ScheduleThe weekly timetable with racks left per class, filters by program, and class rules.
- MembershipsPrices in one large table, cost per coached session, and cancellation terms in plain words.
- New hereThe free intro minute by minute, what to bring, and how the first month goes.
- Book introThe program match with live booking, and exactly what happens after you book.
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The email and SMS flow
What every lead receives, in order. Tap a message to read it, or send one to yourself.
You'll get this email, then two short notes from Jerome. Unsubscribe in one click.
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The receptionist chat
Answers the questions people ask most, at any hour, and offers real times to book.
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The calculator
Put in your own numbers. Change any assumption.
What better intro show-up is worth
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The CRM pipeline
Every lead has a stage, an owner and a next step, so nobody sits forgotten.
Tap a card to move it to the next stage, the way the automation does.
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The monthly report
One page, once a month: what moved and what's next.
Ironhouse Strength · Monthly report · Sample, month 6
Free intros booked per week
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The teardown
What a typical site in this industry looks like, and what we'd change first.
IRONHOUSE STRENGTH
Train hard. No excuses. Call for pricing.
Click hereSix lifters, one coach.
Book a free intro- A 'call for pricing' page became a price table with cost per coached session and online cancellation.
- A contact form became a three-question match that books a real class slot.
- Every new lead gets a text in under five minutes and a coach call within two hours.
Built to respect
Cancellation works online as easily as joining, with price, billing date and terms shown before payment (ROSCA, California's online cancellation law, New York GBL). No health questions in web forms: the PAR-Q+ and waiver are done at the gym. SMS needs opt-in and honours STOP. The record book is labelled sample with a typical-results note under the FTC Endorsement Guides.
Get this built for you.
Full suite $9,500 · Email and SMS flow set $2,500. Half of any build fee is credited to your first month if you continue on a Marketing Ops Lead plan within 30 days.
Built on real work
12% of a store's total revenue from Klaviyo flows, 23% repeat purchase rate. Ecommerce.
See the results