Work · Real estate · Concept build for a fictional brand. Names, prices and numbers are illustrations.
Keystone & Pine
A seven-page site for an independent Raleigh brokerage that leads with its neighborhoods and turns 'what's my home worth' into a booked market analysis.
What brokerage owners tell us
“Our website gives our agents nothing to work with.”
What this build moves: leads per agent per month
“I can't recruit against the big national brands.”
What this build moves: applications from the Join the team page
“Seller leads go cold over a three-to-four-month runway.”
What this build moves: lead to listing appointment rate
What this build has that a typical brokerage site doesn't
- A home value tool that labels its range as an estimate and shows the three sales behind it
- Five neighborhood guides on the homepage instead of a bare search bar
- A map search with price pins and filters for price and beds
- A sold map of every closing in the last 12 months
- The listing fee and North Carolina closing costs published line by line
- A net proceeds calculator with the state excise tax and attorney fee built in
- A buyer agreement explainer written for the 2024 settlement rules
- A recruiting page with the split, the cap and a take-home calculator
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The home value tool
Type an address and get a range clearly labelled as an estimate, the three closest recent sales on a map, then a request for a free market analysis. Most sellers only ever talk to one agent, so the first real number usually wins the listing.
Pick an address and the three closest recent sales appear here.
What's your house worth?
Start typing your street address. You'll see an estimated range from public records and the three closest sales, then you can ask the agent who works your street for a full market analysis.
We don't have records for that address in this demo. Pick one from the list, or ask for a market analysis and an agent will price it by hand.
to
Estimated range. This is an estimate from public records and nearby sales, not an appraisal. Only a licensed appraiser can appraise your home.
The three sales behind it
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The website
7 pages built around how people choose a brokerage. Every page leads to one next step.
Keystone & PineRaleigh, street by street.- HomeFive neighborhoods on a fixed photograph, the value tool, published costs and the selling timeline
- SearchMap search with price pins, price and beds filters, alerts and the buyer agreement
- SellThe value tool, the marketing plan, what happens after you ask and a net proceeds calculator
- Oakwood guideHouses, historic district rules, street notes, sales and listings
- SoldEvery closing on a map with filters, totals and a full table
- AgentsOne agent per neighborhood with licence numbers and response times
- Join the teamThe published split, a take-home calculator and a short application
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The email and SMS flow
What every lead receives, in order. Tap a message to read it, or send one to yourself.
You'll get this email, then two short notes from Jerome. Unsubscribe in one click.
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The CRM pipeline
Every lead has a stage, an owner and a next step, so nobody sits forgotten.
Tap a card to move it to the next stage, the way the automation does.
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The calculator
Put in your own numbers. Change any assumption.
What faster seller follow-up is worth
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The receptionist chat
Answers the questions people ask most, at any hour, and offers real times to book.
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The monthly report
One page, once a month: what moved and what's next.
Keystone & Pine · Monthly report · Sample, month 6
Listing appointments per month
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The teardown
What a typical site in this industry looks like, and what we'd change first.
Keystone & Pine Realty
Your dream home awaits.
Click here
Raleigh, street by street.
Get my estimate- A bare search bar on the homepage became five neighborhood guides drawn from real streets.
- 'What's my home worth' now returns a labelled estimate and the three nearest sales, then books a market analysis.
- Seller leads get a text with comps in 10 minutes and a monthly value update until they're ready.
Built to respect
Fair Housing Act: the Equal Housing Opportunity mark on every page, no preference language, guides that describe houses and streets rather than people, and school and crime questions sent to the district's and police department's own data. Valuations are labelled as estimates, not appraisals. Listings name the listing brokerage and carry the MLS disclaimer. Written buyer agreements are explained before any tour, per the 2024 NAR settlement, and every form that can lead to a call or text carries TCPA consent that is not a condition of service.
Get this built for you.
Quiz funnel $3,500 · Full suite $9,500. Half of any build fee is credited to your first month if you continue on a Marketing Ops Lead plan within 30 days.
Built on real work
25,000+ subscribers sorted by a quiz funnel, 30%+ opens and 7% conversion. Coaching.
See the results