Work · Online academy · Concept build for a fictional brand. Names, prices and numbers are illustrations.
Codeyard Academy
A website for an online coding bootcamp that prices every way to pay with the interest written out and counts every student who started in its outcomes table.
What bootcamp founders tell us
“Leads download the syllabus and ghost.”
What this build moves: lead-to-application rate: the curriculum is a public page that ends in a readiness check and an info session, not a gated PDF
“Accepted students don't pay the deposit.”
What this build moves: yield: the calculator answers the financing question first, then shows seats left and a deposit that is refundable for 7 days
“Cohorts don't fill by start date.”
What this build moves: seat fill rate: every page carries the next start date, the apply-by date and the seats left in that cohort
What this build has that a typical coding bootcamp site doesn't
- A calculator that shows APR, finance charge, amount financed and total of payments for paying in full, a monthly plan, a loan and deferred tuition
- Cohort dates with graduation dates, apply-by dates and seats left, on the home page and in the calculator
- An outcomes table by cohort with every enrolled student in the denominator, exclusions listed by reason and salaries only from offer letters
- A readiness check with five real JavaScript snippets that routes to the free prep course or the immersive
- The full curriculum week by week, with what you build each week and the four pass-or-retake gates
- A refund table that shows what you owe if you leave after each week
- Info session sign-up with separate, optional SMS consent and the follow-up schedule written out
- Archive photographs of the first programmers instead of a logo wall
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The tuition and financing calculator
Pick a program, a cohort and a way to pay, and see the total cost with APR, finance charge and total of payments, next to the seats left. It ends on a refundable $1,000 seat hold, which is the step admitted students skip.
Program
Cohort
You pay, in total
$19,562
$155.08 a month while you study, then $498.39 a month for 36 months.
- Annual percentage rate
- 12.49%
- Finance charge
- $3,662.29
- Amount financed
- $14,900.00
- Total of payments
- $18,562.29
The cost of your credit as a yearly rate.
The dollar amount the credit will cost you.
The credit provided to you, after the deposit.
What you will have paid after every scheduled payment.
Mon, Nov 9 · 3 of 24 seats left · apply by Fri, Oct 30 · graduate Feb 26, 2027
Hold my seat for $1,000The deposit counts toward every total above. It is refunded in full if you cancel before the first class or within 7 days of paying, whichever is later. Loan and deferred terms are sample terms for this concept build; a lender sets the real APR after a credit check.
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The website
8 pages built around how people choose a coding bootcamp. Every page leads to one next step.
Codeyard AcademyShip code for a living.- HomePrice, next start date, the calculator, the outcomes headline and a day in week 6
- CurriculumSixteen weeks in order, the part-time map and the four assessment gates
- OutcomesCohort-by-cohort table, the funnel from day one to day 180, and how we count
- Tuition and financingThe calculator, every option side by side, fees and the refund table
- Admissions and datesCohort board with seats left, five steps, a sample interview problem and the deposit
- InstructorsWho teaches, how they were hired and the teaching assistants
- Free prep courseThe readiness check, four weeks of Prep and sign-up
- Info sessionsThe next five sessions, registration with optional SMS consent, and what follows
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The email and SMS flow
What every lead receives, in order. Tap a message to read it, or send one to yourself.
You'll get this email, then two short notes from Jerome. Unsubscribe in one click.
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The quiz funnel
Sorts every visitor into a type, shows a result they want to read, and sends the right follow-up.
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The CRM pipeline
Every lead has a stage, an owner and a next step, so nobody sits forgotten.
Tap a card to move it to the next stage, the way the automation does.
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The receptionist chat
Answers the questions people ask most, at any hour, and offers real times to book.
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The monthly report
One page, once a month: what moved and what's next.
Codeyard Academy · Monthly report · Sample, month 6
Deposits per cohort
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The calculator
Put in your own numbers. Change any assumption.
What better yield is worth
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The teardown
What a typical site in this industry looks like, and what we'd change first.
Codeyard Academy
Launch your tech career. 94% job placement.
Click hereShip code for a living.
See your total cost- A syllabus PDF behind an email gate became a week-by-week curriculum page and a readiness check with real JavaScript.
- 'Flexible financing available' became a calculator that shows APR, finance charge and total of payments for every option.
- A logo wall and a 94% placement claim became a cohort-by-cohort table that counts every student who started.
Built to respect
Placement and salary figures come from one cohort table that counts every enrolled student, lists exclusions by reason and uses offer letters for salaries (the CFPB's 2024 BloomTech order; California CEC section 94897). Every financing option shows APR, finance charge and total of payments, no income share agreements are offered, there are no student testimonials, cancellation and refund rights are stated before the deposit, and SMS reminders need a separate opt-in.
Get this built for you.
Quiz funnel $3,500 · Full suite $9,500. Half of any build fee is credited to your first month if you continue on a Marketing Ops Lead plan within 30 days.
Built on real work
$14,000 average per automated webinar launch, across two. Coaching.
See the results