Work · Dental · Concept build for a fictional brand. Names, prices and numbers are illustrations.
Brightwater Family Dental
A family dental practice site for South Tampa where patients check their insurance, see their share and book an evening or Saturday visit before they ever pick up the phone.
What practice owners tell us
“The hygiene schedule has holes.”
What this build moves: No-show rate and confirmed visits: text-first reminders, and a recall flow that keeps going past the first text.
“We're not getting enough new patients.”
What this build moves: New patients a month: booking that answers the insurance question first and works after hours.
“They come once and drift away.”
What this build moves: Retention: a six-step recall over twelve months, and a membership plan for patients without insurance.
What this build has that a typical dental practice site doesn't
- Insurance check with real carriers and plan types before booking, including TRICARE Dental for MacDill families
- An estimate of the patient's share from your published fees
- Evening and Saturday times on the same calendar as weekdays
- An 'In pain now?' path that tells people what to do in the next ten minutes, and when to go to the ER instead
- A membership plan estimator for patients without insurance
- A published fee list with ADA codes
- Team credentials and how to verify each Florida licence
- A plain privacy section: BAA-covered vendors, no tracking pixels on booking pages
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The insurance-aware booking
Patients pick their carrier from the plans you really take, see in-network status and their share of a new-patient visit, then choose a real time, evenings and Saturdays included. The question that usually needs a phone call is answered on the page, at 10 PM.
Who is your dental insurance with?
What kind of plan? It says on your card.
When was your last cleaning?
Pick a time for your 90-minute first visit
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The website
8 pages built around how people choose a dental practice. Every page leads to one next step.
Brightwater Family DentalOpen till 7, and Saturdays.- HomeHours in the headline, insurance-aware booking, the plan, first-visit steps, emergency triage and FAQ.
- New patientsEvery step of the first visit, forms by text, what to bring and how privacy works.
- Insurance and pricingThe estimate tool, the in-network list, the full fee list with codes and financing.
- Membership planThree stepped plans, a family savings estimator and the terms in plain words.
- EmergencyTwo-question triage, same-day times, emergency fees and when to go to the ER.
- KidsWhat happens at each age, after-school times and the words used in the chair.
- Cosmetic and InvisalignA priced menu, Invisalign step by step and the consent policy for photos.
- TeamEach dentist and hygienist with degrees, memberships, certifications and licence lookup.
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The email and SMS flow
What every lead receives, in order. Tap a message to read it, or send one to yourself.
You'll get this email, then two short notes from Jerome. Unsubscribe in one click.
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The monthly report
One page, once a month: what moved and what's next.
Brightwater Family Dental · Monthly report · Sample, month 6
New patients booked online
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The calculator
Put in your own numbers. Change any assumption.
What fewer hygiene no-shows are worth
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The receptionist chat
Answers the questions people ask most, at any hour, and offers real times to book.
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The CRM pipeline
Every lead has a stage, an owner and a next step, so nobody sits forgotten.
Tap a card to move it to the next stage, the way the automation does.
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The teardown
What a typical site in this industry looks like, and what we'd change first.
Brightwater Family Dental
Creating beautiful smiles. Call to schedule.
Click hereOpen till 7, and Saturdays.
Check my insurance- A 'call us to ask about insurance' line became a tool that shows in-network status and the patient's share before they book.
- Evening and Saturday times are on the booking calendar, not hidden in a footer.
- One recall text became six steps over a year: text, email, text, a front-desk call, a postcard and a reactivation note.
Built to respect
HIPAA first: forms, texts, chat and CRM are specified on vendors that sign a business associate agreement, booking and form pages carry no ad pixels, the booking form asks for no health details, and review replies never mention care. Before and after photos only with written consent. Dr. Vo is described as a general dentist who provides Invisalign, never a specialist, under Florida Board of Dentistry rules. The membership plan is labelled as not insurance. Built to WCAG 2.1 AA with no overlay.
Get this built for you.
Full suite $9,500. Half of any build fee is credited to your first month if you continue on a Marketing Ops Lead plan within 30 days.
Built on real work
12% of a store's total revenue from Klaviyo flows, 23% repeat purchase rate. Ecommerce.
See the results