Work · Home services · Concept build for a fictional brand. Names, prices and numbers are illustrations.
Copperline Heating & Air
A website for a Columbus heating and air company that prices a new furnace or AC online, books the in-home visit in a two-hour window, and gives no-heat callers a real wait time.
What HVAC company owners tell us
“The phone rings at 9 PM and nobody answers.”
What this build moves: booked jobs after hours and missed-call rate
“My techs sit idle in spring and fall.”
What this build moves: Comfort Club members and shoulder-season tune-ups
“I'm paying Angi for shared leads.”
What this build moves: cost per booked job from your own site
What this build has that a typical heating and air site doesn't
- Installed replacement prices online, in three tiers, by ZIP and home size
- Monthly payments shown with APR, term, down payment and total of payments
- A no-heat page with a live wait estimate, gas-leak steps and call or text
- Two-hour arrival windows, with the tech named and their NATE certifications
- A Comfort Club page with the price, both tune-up checklists and how to cancel
- A service-area map that draws the route to your ZIP and names your permit office
- The Ohio HVAC license number in the header and footer of every page
- Text consent that is separate, unticked and never a condition of purchase
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The replacement estimator
ZIP, home size, system and age give three installed prices with the monthly payment, APR, term and total spelled out, then book the in-home visit in a two-hour window. Homeowners get the number they want before they'll call, and you get a booked visit.
Your ZIP
Columbus and the suburbs inside and around I-270.
Home size
What you have now
How old is it?
Pay over
Down payment
Book the in-home visit
A comfort advisor measures the house, runs a Manual J load calculation and confirms this price in writing. The visit is free and takes about an hour.
Day
Arrival window
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The website
7 pages built around how people choose a heating and air. Every page leads to one next step.
Copperline Heating & AirKnow the price before we knock.- HomePrice-first hero with the estimator start, the no-heat line and the club
- EmergencyWait estimate, call or text, gas and CO safety, four checks
- RepairFlat repair prices, arrival-window booking and the techs
- ReplacementThe full estimator, what every price includes, tier comparison
- Comfort ClubPlan builder, tune-up checklists, member savings
- FinancingPayment calculator with every Reg Z term shown
- Service areaZIP checker on a Columbus map and each suburb's permit office
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The email and SMS flow
What every lead receives, in order. Tap a message to read it, or send one to yourself.
You'll get this email, then two short notes from Jerome. Unsubscribe in one click.
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The receptionist chat
Answers the questions people ask most, at any hour, and offers real times to book.
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The calculator
Put in your own numbers. Change any assumption.
What answering after-hours calls is worth
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The CRM pipeline
Every lead has a stage, an owner and a next step, so nobody sits forgotten.
Tap a card to move it to the next stage, the way the automation does.
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The monthly report
One page, once a month: what moved and what's next.
Copperline Heating & Air · Monthly report · Sample, month 6
Replacement estimates started online
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The teardown
What a typical site in this industry looks like, and what we'd change first.
Copperline Heating & Air Conditioning
Serving Columbus since 1987. Call today for a free estimate!
Click hereKnow the price before we knock.
See my prices- "Call for a free estimate" became three installed prices by ZIP and home size.
- Monthly payments now show their APR, term, down payment and total, as Regulation Z requires.
- No-heat visitors get their own page with a wait time, safety steps and call or text.
Built to respect
Every monthly payment appears with its APR, number of payments, down payment and total of payments, as Regulation Z requires for trigger terms. Texts go only to people who tick an unticked box that is separate from booking and never a condition of purchase, with STOP to opt out (TCPA). The Ohio HVAC license number is on every page. No reviews or ratings are shown, so nothing can breach the FTC review rule. Gas-smell and CO calls are sent to Columbia Gas of Ohio and 911 first.
Get this built for you.
Full suite $9,500. Half of any build fee is credited to your first month if you continue on a Marketing Ops Lead plan within 30 days.
Built on real work
12% of a store's total revenue from Klaviyo flows, 23% repeat purchase rate. Ecommerce.
See the results