Work · Nonprofit · Concept build for a fictional brand. Names, prices and numbers are illustrations.
Open Shelf Literacy Project
A website and giving system for a Detroit children's literacy nonprofit, built so December's one-time donors become monthly donors.
What executive directors tell us
“Donors give once in December and disappear.”
What this build moves: first-year donor retention and the count of monthly donors
“Grantors want proof of impact, not photos.”
What this build moves: grant renewals and cost per child served, published with the method
“Volunteers sign up and never show.”
What this build moves: volunteer activation: sign-ups who finish orientation and read a first session
What this build has that a typical literacy nonprofit site doesn't
- A giving card with monthly preselected, the cost of a book shown, and books and children worked out live
- IRS acknowledgment and quid pro quo language that changes with the gift and the thank-you item
- A live fall book drive tracker that shows your gift on the shelf before you give
- A 'fill a classroom shelf' fundraiser builder with a live preview of the page
- A reading-buddy shift matcher by Detroit ZIP code, day and language
- An annual report with the reading test named, a comparison group and a 'what didn't work' section
- 990s, audit, board and policies one click from the give page
- A follow-up flow that thanks with a teacher video and a board call before any second ask
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The giving card
Monthly is picked, and every dollar turns into books and children at the real cost of a book ($25 a month puts 8 books in a home), with the fall drive filling as you choose. The IRS and quid pro quo language updates with the gift.
Choose an amount
8 books go home every month.
That's a new book every month for 8 Detroit kids: 96 books this year.
Each book costs us $3.12 delivered: $2.64 for the book at nonprofit wholesale, $0.31 for the bookplate and bag, $0.17 to get it to school. 2025 figures, sample.
Card details go to our payment processor's secure page, never this site. Change or cancel a monthly gift anytime from the link in every receipt.
Your year of books: 96
- Month8books
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One gift, one stamp. Monthly fills the whole card.
Fall Book Drive 42 days left
7,940 of 12,000 books, yours adds 8. Sample figures.
Open Shelf Literacy Project is a 501(c)(3) public charity, EIN 38-0000000 (placeholder). No goods or services are provided for this gift, so all of it is tax-deductible as allowed by law.
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The website
8 pages built around how people choose a literacy nonprofit. Every page leads to one next step.
Open Shelf Literacy ProjectThis book belongs to a Detroit kid.- HomeThe bookplate, the giving card, this month's books and a book's month from order to shelf
- GiveMonthly-first giving card, what happens after you give, cost of a book, other ways and tax disclosures
- Our impactThe 2025 annual report: figures labelled sample, DIBELS 8 results, books by month and what didn't work
- ProgramsBook a Month, Reading Buddies, Summer Shelf and Family Read Nights, with cost per child and the book list
- VolunteerThe reading-buddy shift matcher, what we ask and team days
- Start a book driveThe fill-a-classroom-shelf page builder and the rules for collecting books
- FinancialsEIN, 990 and audit links, where money went and came from, board, staff and policies
- Partner schoolsEvery school with its neighborhood, grades and buddy days, and how a school applies
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The email and SMS flow
What every lead receives, in order. Tap a message to read it, or send one to yourself.
You'll get this email, then two short notes from Jerome. Unsubscribe in one click.
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The calculator
Put in your own numbers. Change any assumption.
What a day-30 monthly ask is worth
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The monthly report
One page, once a month: what moved and what's next.
Open Shelf Literacy Project · Monthly report · Sample, month 6
Monthly donors
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The CRM pipeline
Every lead has a stage, an owner and a next step, so nobody sits forgotten.
Tap a card to move it to the next stage, the way the automation does.
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The receptionist chat
Answers the questions people ask most, at any hour, and offers real times to book.
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The teardown
What a typical site in this industry looks like, and what we'd change first.
Open Shelf Literacy Project
Please donate today. Every dollar helps.
Click here
This book belongs to a Detroit kid.
Give monthly- A generic Donate button became a giving card with monthly picked and the cost of each book shown.
- First gifts now get a receipt, a teacher video, a board call and a story before any second ask.
- The 990, audit and program ratio sit one click from the give page, not in a PDF nobody finds.
Built to respect
IRS written acknowledgment wording on every receipt and for any gift of $250 or more; quid pro quo disclosure with the fair market value when a thank-you item is chosen on a gift over $75 (Pub 1771); Michigan charitable solicitation registration and disclosure text on the give page; no child's face or full name without a signed release, first names only in stories; card data only with the PCI-compliant processor; every impact figure labelled with its method.
Get this built for you.
Full suite $9,500. Half of any build fee is credited to your first month if you continue on a Marketing Ops Lead plan within 30 days.
Built on real work
382,540 impressions and 8,596 new followers in 12 months from one content system. Media brand.
See the results