Work · Events · Concept build for a fictional brand. Names, prices and numbers are illustrations.
Northline Summit
A ticket-selling site for an independent operations conference, built so buyers see the all-in price, the team rate and the days left before it rises, and leave with an email their manager can approve.
What conference organisers tell us
“Sales all land in the last two weeks and I can't forecast.”
What this build moves: the share of the ticket target sold by the early deadline
“Sponsors don't renew.”
What this build moves: sponsor renewal rate, by sending every sponsor a lead report within 48 hours and first refusal on next year
“People register and don't show.”
What this build moves: show rate, through the saved agenda, calendar file and the day-before text
What this build has that a typical conference site doesn't
- An all-in price on every page, with the fees inside it and shown as part of the total, as the FTC junk fees rule requires
- A live countdown to the next price rise, and the exact dollars a visitor's order costs if they wait
- A team-size stepper that applies 10, 15 or 20% and shows the per-person and total price at once
- A trip email for the attendee's manager, filled with the cost, hotel, travel and the sessions they picked
- An agenda builder with track filters, a clash warning and a calendar file for the sessions picked
- A sponsor page with capped inventory, published prices and a 48-hour lead report instead of an expo pitch
- A recap of last year with sample figures labelled as such, real job titles instead of logos, and what changed because of feedback
- A price-rise reminder sign-up with a separate, unticked SMS opt-in
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The all-in ticket selector
Pick a pass and a team size and see the total with every fee inside it, the team saving, and a live countdown to the next price rise with what waiting would cost. The same panel writes the email to the attendee's manager, with the cost and the sessions they picked.
Your price, all-in
3 or more: 10% off each. 5 or more: 15%. 10 or more: 20%.
$490
all-in for 1 person
Includes $17.15 in ticketing and card fees. Nothing is added at checkout.
- $490until Nov 6
- $590until Jan 29
- $690until Jun 25
- $790until Sep 24
- $890at the door
Rises to $590 a person after November 6. Waiting costs $100.
$490 all-in until Friday, November 6. Then $590.
Ask your manager
Fill in two names, pick your sessions, and the email writes itself with the all-in cost.
Sessions you'd go to
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The website
8 pages built around how people choose a conference. Every page leads to one next step.
Northline SummitTwo days for people who run the business.- HomeDate, city and the live all-in price on the first screen, then the ticket selector, agenda, speakers, last year and the reminder
- AgendaAll 34 sessions by day, slot and track, with add buttons, a clash warning and a calendar export
- SpeakersFour keynotes and 30 track speakers with their titles, companies and talks
- TicketsThe price schedule as a line of stops, the selector, what each pass includes, team rates and every policy
- Justify your tripThe manager email generator with every session, travel and hotel, and answers to what managers ask
- Venue and hotelRiverbank Hall, the airport train, the hotel block and its cut-off, rooms, access and food
- SponsorThe prospectus: who comes, four tiers with prices and inventory, what sponsors get back, and a request form
- 2026 recapLast year in sample figures, the job titles in the room, what changed and the talks to watch
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The email and SMS flow
What every lead receives, in order. Tap a message to read it, or send one to yourself.
You'll get this email, then two short notes from Jerome. Unsubscribe in one click.
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The calculator
Put in your own numbers. Change any assumption.
What finishing more checkouts before the deadline is worth
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The CRM pipeline
Every lead has a stage, an owner and a next step, so nobody sits forgotten.
Tap a card to move it to the next stage, the way the automation does.
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The monthly report
One page, once a month: what moved and what's next.
Northline Summit · Monthly report · Sample, month 6
Tickets sold per week, the 6 weeks before an early deadline
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The receptionist chat
Answers the questions people ask most, at any hour, and offers real times to book.
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The teardown
What a typical site in this industry looks like, and what we'd change first.
Northline Summit 2027
Register now! Early bird pricing available. Fees apply.
Click here
Two days for people who run the business.
See your all-in price- A 'Register now' button became an all-in price, a team rate and a live countdown to the next rise, on the first screen.
- Fees that appeared at checkout are now inside every price shown, as the FTC rule on junk fees requires.
- A started checkout now gets a saved cart in an hour, answers the next day and one reminder before the deadline, instead of nothing.
Built to respect
Every price is shown all-in, with ticketing and card fees inside the total and the total larger than any part of it (FTC rule on unfair or deceptive fees, May 2025). Texts go only to people who tick a separate, unticked box, with STOP in every message (TCPA). Filming and photography are disclosed at registration with a no-photo lanyard. Forms have labels, 44px targets and visible focus (WCAG 2.2 AA), and EU and UK attendees can get a copy or deletion of their data (GDPR).
Get this built for you.
Website $4,500 · Full suite $9,500. Half of any build fee is credited to your first month if you continue on a Marketing Ops Lead plan within 30 days.
Built on real work
$14,000 average per automated webinar launch, across two. Coaching.
See the results