Work · Med spa · Concept build for a fictional brand. Names, prices and numbers are illustrations.
Juniper Aesthetics
A seven-page site for a nurse-injector med spa in Scottsdale, built around a face map that turns "what's bothering me" into a priced treatment plan and a booked consult.
What med spa owners tell us
“Leads from our ads go cold before anyone calls them back.”
What this build moves: Speed to lead: the face map lead gets a text in 2 minutes and a call in 15, with the plan they built attached.
“Botox patients don't come back on schedule.”
What this build moves: 90-day rebook rate: week 12 is held at checkout, members get first pick, and a text goes out at week 11.
“Consults end with "I'll think about it".”
What this build moves: Consult to treatment plan rate and average ticket: patients arrive having seen the price and leave with a written plan.
What this build has that a typical med spa site doesn't
- A face map of eight areas that prices each one by unit, syringe or session
- A price list sorted by concern, with the usual amount, visits, downtime and who does it
- Injector cards that open with the credential and the Arizona license number
- The medical director named, licensed and on call, on every page
- A plain explanation of the good-faith exam, and that it is free
- A membership calculator that says when paying per visit is cheaper
- A financing estimator with the APR, finance charge, amount financed and total of payments
- A note on Arizona sun and why lasers are booked October to April
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The face map
Patients tap the areas that bother them and the downtime they can take. The map dots the area the way an injector charts it, then prices the treatment by unit, syringe or session, names the nurse and offers her next consult.
Tap the face or the list. Pick as many areas as you like.
Your plan shows here.
Pick an area to see the treatment, the price per unit, syringe or session, how many visits, the downtime and the nurse who does it.
| Forehead lines | Botox Cosmetic | 10 to 20 units at $14 |
|---|---|---|
| Frown lines | Botox Cosmetic | 20 to 25 units at $14 |
| Crow's feet | Botox Cosmetic | 20 to 24 units at $14 |
| Under-eye hollows | Restylane Eyelight | 1 syringe at $750 |
| Cheek volume | Juvederm Voluma | 1 to 2 syringes at $875 each |
| Lips | Restylane Kysse | 1 syringe at $725 |
| Jawline and chin | Juvederm Volux | 2 to 3 syringes at $925 each |
| Texture and sun spots | HydraFacial | 1 session at $199 |
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The website
7 pages built around how people choose a med spa. Every page leads to one next step.
Juniper AestheticsShow us where.- HomeThe face map up front, prices by the unit, the medical director, the membership table and the free consult.
- Treatments by concernThe face map, then every area's treatments with price, visits, downtime and provider.
- InjectorsCredential-first cards with license numbers, the medical director and the complication plan.
- MembershipPay per visit against two clubs, and a calculator that shows which is cheaper for you.
- FinancingA monthly payment estimator with the full lending disclosure.
- New patientsThe good-faith exam explained, the first hour in order, deposits and privacy.
- BookBook a consult, carrying over the plan from the face map.
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The email and SMS flow
What every lead receives, in order. Tap a message to read it, or send one to yourself.
You'll get this email, then two short notes from Jerome. Unsubscribe in one click.
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The receptionist chat
Answers the questions people ask most, at any hour, and offers real times to book.
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The calculator
Put in your own numbers. Change any assumption.
What replying in 2 minutes is worth
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The CRM pipeline
Every lead has a stage, an owner and a next step, so nobody sits forgotten.
Tap a card to move it to the next stage, the way the automation does.
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The monthly report
One page, once a month: what moved and what's next.
Juniper Aesthetics · Monthly report · Sample, month 6
Consults booked from the face map, per week
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The quiz funnel
Sorts every visitor into a type, shows a result they want to read, and sends the right follow-up.
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The teardown
What a typical site in this industry looks like, and what we'd change first.
Your journey to radiance begins here
Luxury aesthetics in a serene setting. Call for pricing.
Click here
Show us where.
Open the face map- A slideshow of spa photos became a face map that answers "what would this cost me?" in two taps.
- Prices moved from "call for pricing" to a published table by unit, syringe and session.
- Injector bios now open with the credential and the Arizona license number, and the medical director is named on every page.
Built to respect
Medical director named with her license on every page; injector titles and licenses shown, and "Dr." kept for license holders; no guarantees, no "painless" and no "best" claims; no before-and-after photos, and a stated rule that patient photos need separate signed marketing consent; photos labelled as illustrations; HIPAA-safe intake by secure link with no ad pixels on booking or form pages; financing shown with APR, finance charge, amount financed and total of payments.
Get this built for you.
Full suite $9,500 · Patient Recovery System $1,997/mo. Half of any build fee is credited to your first month if you continue on a Marketing Ops Lead plan within 30 days.
Built on real work
12% of a store's total revenue from Klaviyo flows, 23% repeat purchase rate. Ecommerce.
See the results