Work · Salon · Concept build for a fictional brand. Names, prices and numbers are illustrations.
Maison Fern Hair Studio
A hair salon site that books and rebooks: posted prices by stylist level, an appointment builder with deposits, and the next visit held before the client leaves.
What salon owners tell us
“New clients come once and vanish.”
What this build moves: Second-visit rate: every booking ends with the next visit held inside the service's grow-out window.
“No-shows kill my Saturdays.”
What this build moves: No-show rate: deposits on color and long visits, with the policy shown and agreed before anyone confirms.
“My stylists have empty Tuesdays.”
What this build moves: Chair utilization: each stylist's open times show at booking, New Talent prices fill weekdays, and week-six texts offer real slots.
What this build has that a typical salon site doesn't
- A price matrix for every service at three stylist levels, on the home page
- An appointment builder that totals price and time per level and shows each stylist's next open times
- The deposit worked out and the cancellation policy agreed before confirming
- The next visit offered at booking, timed to how that service grows out
- A find-your-stylist matcher by hair type, service and budget
- A color quote from a photo that never leaves the phone
- Cut prices set by time and length, never by gender
- A careers page with the pay and the level path in writing
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The appointment builder
Pick a cut, color and add-ons and see price and time add up at New Talent, Senior and Master. Then choose a stylist's open slot, read the deposit and cancellation terms, and leave with the next visit already held.
- Services
- Stylist and time
- Confirm
Book by phone at (615) 555-0148, Tuesday to Saturday.
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The website
7 pages built around how people choose a salon. Every page leads to one next step.
Maison Fern Hair StudioColor that grows out beautifully.- HomeThe posted price menu with a level switch, how lived-in color is placed, the appointment builder, a visit in order, and the studio.
- Services and pricesThe full matrix at New Talent, Senior and Master, what each level means, and a color quote from a photo.
- StylistsA matcher by hair type, service and budget, then five profiles with credentials and next open times.
- New clientsThe first visit in order, and every policy in full: deposit, cancellation, lateness, redo, texts and photos.
- BookThe appointment builder at full size, call or text details, and a waitlist for cancellations.
- Gift cardsPick an amount or a service, write a note, see the card, choose the send date.
- CareersThe associate program, the level path and the pay for each level, and an email application.
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The email and SMS flow
What every lead receives, in order. Tap a message to read it, or send one to yourself.
You'll get this email, then two short notes from Jerome. Unsubscribe in one click.
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The calculator
Put in your own numbers. Change any assumption.
What a second visit is worth
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The CRM pipeline
Every lead has a stage, an owner and a next step, so nobody sits forgotten.
Tap a card to move it to the next stage, the way the automation does.
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The monthly report
One page, once a month: what moved and what's next.
Maison Fern Hair Studio · Monthly report · Sample, month 6
Next visits held at booking
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The receptionist chat
Answers the questions people ask most, at any hour, and offers real times to book.
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The teardown
What a typical site in this industry looks like, and what we'd change first.
Maison Fern Salon
Prices vary. DM us to book.
Click here
Color that grows out beautifully.
Build your appointment- Booking by Instagram DM became an appointment builder with live times and deposits.
- 'Prices vary' became a posted matrix by stylist level, never by gender.
- Checkout now holds the next visit, timed to how the service grows out.
Built to respect
Every price posted and none set by gender (California Civil Code 51.6, New York's gender pricing law); before-and-after photos only with a signed release; review requests never paid for or filtered, per the FTC rule; texts only with written opt-in, from a registered 10DLC number, outside quiet hours, with STOP in every first message.
Get this built for you.
Full suite $9,500. Half of any build fee is credited to your first month if you continue on a Marketing Ops Lead plan within 30 days.
Built on real work
12% of a store's total revenue from Klaviyo flows, 23% repeat purchase rate. Ecommerce.
See the results