Work · Tutoring · Concept build for a fictional brand. Names, prices and numbers are illustrations.
Brightside Tutoring
A tutoring and test-prep site for a small Seattle company, where a free SAT/ACT diagnostic turns an anxious parent's inquiry into a score range, a priced package and a plan counted back from a real test date.
What tutoring company owners tell us
“Parents inquire, then go silent.”
What this build moves: inquiry-to-consult rate
“Families stop after one package.”
What this build moves: package renewal and lifetime value per family
“Summer and fall are slammed, spring is dead.”
What this build moves: off-season booked hours
What this build has that a typical tutoring company site doesn't
- A free 8-question SAT/ACT diagnostic with a starting range, pace per question and a recommended package
- A backward planner on real 2026-27 SAT and ACT dates that marks the registration deadline in the plan
- A tutor match on subject, grade, learning style and schedule, with real next openings
- Tutor pages that show each tutor's own test score and credentials
- Three published test-prep packages in a comparison table, plus per-session academic rates
- A sample progress note and a practice-test chart, so parents see what they'll get
- A For Counselors page with a co-branded planning sheet, free practice tests and need-based seats
- Parent-only forms, a published data-retention policy and the College Board and ACT trademark lines
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The free diagnostic
Eight questions in the digital SAT's style return a starting range, the hours package we'd pick and every week back from a real 2026-27 test date, then two real consult times a parent books in one step. Inquiries arrive as families with numbers and a date.
Set up the test
Four reading and writing questions, then four math, in the style of the digital SAT. You'll get a starting range, an hours estimate and a plan back from your test date.
- Which choice completes the text with the most logical and precise word?
- Which choice best states the main idea of the text?
- Which choice completes the text so that it conforms to the conventions of Standard English?
- Which choice completes the text with the most logical transition?
- If 3x + 7 = 25, what is the value of 6x − 4?
- A tutoring center charges a one-time $40 registration fee plus $95 for each hour of tutoring. Which equation gives the total cost C, in dollars, for h hours?
- A ferry route carried 1,200 passengers on Monday and 1,500 on Tuesday. By what percent did the number of passengers increase?
- The function f is defined by f(x) = x² − 6x + 5. What is the minimum value of f(x)?
The diagnostic needs JavaScript. You can book a free consult instead.
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The website
8 pages built around how people choose a tutoring company. Every page leads to one next step.
Brightside TutoringCalm by test day.- HomeThe promise, the diagnostic, the two kinds of help, a sample backward plan, the founder's story and every price.
- SAT and ACTThe backward planner, the two tests compared, and 2026-27 dates with registration deadlines.
- Tutoring by gradeGrades 3 to 5, 6 to 8 and 9 to 12, a sample progress note, the tutor match and a consult form.
- How it worksSix steps from diagnostic to check-ins, a sample practice-test chart and the safety rules.
- TutorsSix tutors with their scores and credentials, the tutor match and how tutors are hired.
- PricingThe package comparison table, academic rates and every policy, from refunds to rescheduling.
- Free diagnosticThe diagnostic, how the range is worked out, the data-retention policy and a consult form.
- For counselorsWhat partner schools get, student-privacy rules and a partner sign-up form.
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The email and SMS flow
What every lead receives, in order. Tap a message to read it, or send one to yourself.
You'll get this email, then two short notes from Jerome. Unsubscribe in one click.
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The CRM pipeline
Every lead has a stage, an owner and a next step, so nobody sits forgotten.
Tap a card to move it to the next stage, the way the automation does.
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The receptionist chat
Answers the questions people ask most, at any hour, and offers real times to book.
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The calculator
Put in your own numbers. Change any assumption.
What a fuller consult calendar is worth
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The monthly report
One page, once a month: what moved and what's next.
Brightside Tutoring · Monthly report · Sample, month 6
Consults booked per week
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The teardown
What a typical site in this industry looks like, and what we'd change first.
Welcome to Brightside Tutoring
Personalized tutoring for every student.
Click hereCalm by test day.
Take the free diagnostic- 'Contact us for pricing' became three published packages and a comparison table.
- A generic contact form became a 20-minute diagnostic with a range, an hours estimate and a backward plan to a real test date.
- Every diagnostic gets a text offering a call within five minutes, and an email before registration closes.
Built to respect
No score guarantees (the NAD's ruling on test-prep money-back promises): projections are labelled as planning estimates and sample charts as samples. Every form is filled in by a parent, with a published retention policy and separate consent for any sharing (amended COPPA rule). College Board and ACT trademark lines on every test page. No invented reviews or results.
Get this built for you.
Full suite $9,500. Half of any build fee is credited to your first month if you continue on a Marketing Ops Lead plan within 30 days.
Built on real work
25,000+ subscribers sorted by a quiz funnel, 30%+ opens and 7% conversion. Coaching.
See the results