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Work · Restaurant · Concept build for a fictional brand. Names, prices and numbers are illustrations.

Osteria Lume

A reservation-first website for an independent Italian osteria: its own booking with card holds, a menu people can filter on a phone, and a private dining builder that prices the night.

What restaurant owners tell us

“Saturday no-shows kill us. A table of eight doesn't show and that's $600 gone.”

What this build moves: Friday and Saturday no-show rate

“Tuesday and Wednesday are dead.”

What this build moves: weekday covers

“The apps take 30% of every takeout order.”

What this build moves: share of takeout ordered direct

What this build has that a typical restaurant site doesn't

  • A reservation book on the site itself, with three seatings and the real open times
  • A card-hold notice for six or more and Friday and Saturday peak tables, shown before anyone confirms
  • An HTML menu with prices and filters for vegetarian, gluten-free, dairy-free and nuts, in place of a PDF
  • A pasta board that changes with the day of the week
  • A private dining builder that prices the night live, service charge and tax included
  • Gift cards with a live preview and a no-expiry, no-fee policy in plain words
  • Pasta kits ordered direct for pickup, so takeout skips the app commission
  • Wine dinners set on Tuesdays and Wednesdays, with their own calendar

1 of 8

The reservation book

Pick the guests and the night and see the real open times across three seatings. Tables of six or more and Friday and Saturday peak tables get a card-hold notice before anyone confirms, and the menu beside it filters for vegetarian, gluten-free, dairy-free and nuts.

Guests

Nine or more? The back room seats 24.

Date

Tables open 30 days ahead, at 10 AM.

Time

The menu tonight

  • Focaccia7Ligurian olive oil, rosemary, flaky saltVegetarianDairy-free
  • Arancini13saffron risotto, fontina, three piecesVegetarian
  • Burrata17roasted delicata squash, toasted hazelnuts, sabaVegetarianGluten-free optionContains nuts
  • Vitello tonnato18cold roast veal, tuna sauce, capers, celery leafGluten-free optionDairy-free
  • Radicchio and pear15gorgonzola dolce, candied walnuts, aged balsamicVegetarianGluten-free optionContains nuts
  • Polpette16beef and pork meatballs in sugo, pecorino
  • Tonnarelli cacio e pepe22pecorino Romano, toasted black pepperVegetarianGluten-free option
  • Agnolotti del plin26veal and pork, brown butter, sage, 24-month Parmigiano
  • Pappardelle al cinghiale27wild boar ragù, juniper, red wineGluten-free optionDairy-free
  • Bucatini all'amatriciana23guanciale, San Marzano tomato, pecorinoGluten-free option
  • Trofie al pesto22Genovese basil, pine nuts, green beans, potatoVegetarianContains nuts
  • Cappellacci di zucca25roasted squash, crushed amaretti, brown butterVegetarianContains nuts
  • Gnocchi alla sorrentina21tomato, fior di latte, basil, baked in the panVegetarian
  • Pollo al mattone34half chicken under a brick, salsa verde, lemonGluten-free optionDairy-free
  • Branzino38whole roasted, fennel, Castelvetrano olivesGluten-free optionDairy-free
  • Brasato al Barolo39short rib braised in Barolo, soft polentaGluten-free option
  • Melanzane alla parmigiana26layered eggplant, tomato, mozzarella, basilVegetarianGluten-free option
  • Bistecca for two9832 oz dry-aged ribeye, rosemary potatoes, arugulaGluten-free optionDairy-free
  • Tiramisù12mascarpone, espresso, savoiardi baked hereVegetarian
  • Panna cotta11vanilla bean, Concord grapeVegetarianGluten-free option
  • Torta della nonna12lemon custard tart, pine nutsVegetarianContains nuts
  • Affogato9fior di latte gelato, a shot of espressoVegetarianGluten-free option
  • Blood orange sorbetto8made here, no dairyVegetarianGluten-free optionDairy-free

Gluten-free dough is rice and corn, cooked in its own pot, $3 more. Prices in dollars.

2 of 8

The website

7 pages built around how people choose a restaurant. Every page leads to one next step.

Osteria LumeHandmade pasta in Logan Square.
Open the site

3 of 8

The email and SMS flow

What every lead receives, in order. Tap a message to read it, or send one to yourself.

You'll get this email, then two short notes from Jerome. Unsubscribe in one click.

4 of 8

The calculator

Put in your own numbers. Change any assumption.

What card holds save on no-shows

5 of 8

The monthly report

One page, once a month: what moved and what's next.

Osteria Lume · Monthly report · Sample, month 6

3%Friday and Saturday no-showsdown from 12%
312Tuesday and Wednesday coversa week, up from 188
64%Takeout ordered directup from 31%
19Private dining inquiriesthis month, 8 booked

Tuesday and Wednesday covers per week

6 of 8

The receptionist chat

Answers the questions people ask most, at any hour, and offers real times to book.

Replies in seconds

7 of 8

The CRM pipeline

Every lead has a stage, an owner and a next step, so nobody sits forgotten.

Tap a card to move it to the next stage, the way the automation does.

8 of 8

The teardown

What a typical site in this industry looks like, and what we'd change first.

OSTERIA LUMEHOME | ABOUT | SERVICES | CONTACT

Osteria Lume

Click here to view our menu (PDF). Reservations by phone only.

Click here

Handmade pasta in Logan Square.

Book a table
Typical siteOur rebuild
Drag to compare. A typical neighborhood italian restaurant site vs our rebuild.
  • A PDF menu became an HTML menu with prices and filters for vegetarian, gluten-free, dairy-free and nuts.
  • A link out to a booking app became a reservation book on the site, with a card hold for six or more and peak tables.
  • One newsletter became a post-visit flow: same-day reminder, thank-you with a review link, chef's note, weekday invite, birthday and win-back.
  • Private dining went from an email address to a builder that prices the night, service charge and tax included.

Built to respect

WCAG 2.2 AA, since restaurants drew a third of ADA web suits in early 2026: an HTML menu, labelled fields and a calendar that works by keyboard. SMS only with a separate, unticked opt-in and STOP to cancel (TCPA). The 20% service charge for six or more and private events is printed on the menu and inside every estimate. Gift cards never expire and carry no fees. Review requests go to every guest, with nothing offered in return.

Get this built for you.

Website $4,500 · Full suite $9,500. Half of any build fee is credited to your first month if you continue on a Marketing Ops Lead plan within 30 days.

Start with the auditSee build packages

Built on real work

382,540 impressions and 8,596 new followers in 12 months from one content system. Media brand.

See the results

Get your free teardown

A 5-minute screen recording of your site from Jerome or Effie, with the three leaks we'd fix first. In your inbox within two business days.

Step 1 of 2

Recorded by a person, not a bot. We'll send your video, then a few short emails from Jerome with fixes like these. Unsubscribe in one click. Privacy