Work · Veterinary · Concept build for a fictional brand. Names, prices and numbers are illustrations.
Hollow Oak Veterinary
A seven-page site for a Fear Free dog and cat clinic, built around online booking that asks the reason for the visit and sends urgent cases to the right place.
What vet clinic owners tell us
“The front desk is drowning in calls.”
What this build moves: share of visits booked online and booking calls per day
“Clients vanish after puppy shots.”
What this build moves: reminder-to-booking rate and lapsed pets brought back
“Corporate clinics are taking our new clients.”
What this build moves: new clients per month and new-client bookings after hours
What this build has that a typical vet clinic site doesn't
- The next open same-day, wellness, new-client and dental times on the home page, from the clinic's clock
- Booking that asks the reason first and routes urgent cases to same-day slots, the ER or a call, with no diagnosis
- New-client intake inside the booking: records request, a comfort form and a separate opt-in for texts
- Wellness plan prices for six life stages, with an estimator that says when paying per visit is cheaper
- An urgent care page with honest hours that says plainly the clinic is not an emergency hospital
- A pet health library on local risks: Blue Ridge ticks, river lepto, lilies, xylitol
- Every price published, and a written estimate promised before anything over $250
- Team pages with DVM schools, Fear Free certification and the days each doctor works
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The booking with triage
Owners pick the species, new or existing, and the reason. Sick visits get a few plain questions that send them to a same-day slot, the 24-hour ER or a call, never a diagnosis. Then real open times and new-client intake, so the desk stops booking by phone.
Book by phone while this loads
Call (828) 555-0142, weekdays 7:30 AM to 6 PM and Saturday 8 AM to noon. A technician answers sick-pet calls first. After hours, go to Ridgeline Animal Emergency on Brevard Road, open 24 hours: (828) 555-0199.
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The website
7 pages built around how people choose a vet clinic. Every page leads to one next step.
Hollow Oak VeterinaryThe calm vet on Haywood Road- HomeNext open times in the hero, triage explained, services by species, live plan prices, Fear Free, rooms, questions
- BookThe booking with triage, from species to confirmed time and intake
- New clientsWhat happens, the four forms, what to bring, records privacy and payment
- ServicesFull prices for dogs, cats and rabbits, and the pet health library
- Wellness plansThe estimator: every item, per-visit price and plain terms
- Urgent careWhen to go to the ER, when to book today, honest hours, the triage
- TeamDoctors with schools, days and Fear Free status; technicians and front desk
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The email and SMS flow
What every lead receives, in order. Tap a message to read it, or send one to yourself.
You'll get this email, then two short notes from Jerome. Unsubscribe in one click.
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The receptionist chat
Answers the questions people ask most, at any hour, and offers real times to book.
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The calculator
Put in your own numbers. Change any assumption.
What online booking is worth to a clinic
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The CRM pipeline
Every lead has a stage, an owner and a next step, so nobody sits forgotten.
Tap a card to move it to the next stage, the way the automation does.
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The monthly report
One page, once a month: what moved and what's next.
Hollow Oak Veterinary · Monthly report · Sample, month 6
Online bookings per week
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The teardown
What a typical site in this industry looks like, and what we'd change first.
Hollow Oak Animal Hospital
Compassionate care for your furry family. Call to schedule.
Click hereThe calm vet on Haywood Road
Book a visit- A 'call to book' line became online booking that asks the reason first and sends urgent cases to the right place.
- One reminder postcard became a text 30 days out, an email with the price, and a text from a named technician once a pet is overdue.
- Wellness plan prices moved from 'ask at the desk' to the home page, with an estimator that says when paying per visit is cheaper.
Built to respect
No 24/7 or emergency claims: the site names the clinic's real hours and the separate 24-hour ER. Triage never diagnoses. Refills and video checks only within a vet-client-patient relationship. Records shared only with the owner or a vet they name. Reminder texts need their own opt-in with STOP to opt out, and marketing offers go by email.
Get this built for you.
Full suite $9,500. Half of any build fee is credited to your first month if you continue on a Marketing Ops Lead plan within 30 days.
Built on real work
12% of a store's total revenue from Klaviyo flows, 23% repeat purchase rate. Ecommerce.
See the results